Lifetime's 'Drop Dead Diva,' the new hit comedic drama series from executive producers Craig Zadan and Neil Meron, continues to earn raves worldwide.
Lifetime's new one-hour comedic drama series, Drop Dead Diva, became the Network's highest-rated original drama series debut across key demographics since the June 3, 2007, launch of the hit drama Army Wives. The July 12, 2009, premiere of Drop Dead Diva averaged a 1.6 rating, a 148% increase from the 9:00 PM time period's prior four-week average, among the highly coveted advertiser demographic of Women 18-49 and a 1.9 among Women 25-54, a 158% increase from the prior four week average. In Households, Drop Dead Diva scored a 2.2 rating, up 103% from the prior four week time period and averaged more than 2.8 million total viewers, a 129% jump from the prior same four weeks.
On Sunday, July 12 at 9PM ET/PT Lifetime Television premieres 'Drop Dead Diva.' The one-hour, comedic drama tells the story of a shallow model-in-training who dies in a sudden accident only to find her soul resurfacing in the body of a brilliant, plus-size and recently deceased attorney.
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On Sunday, July 12 at 9PM ET/PT Lifetime Television premieres 'Drop Dead Diva.' The one-hour, comedic drama tells the story of a shallow model-in-training who dies in a sudden accident only to find her soul resurfacing in the body of a brilliant, plus-size and recently deceased attorney.
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