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SINCERELY, OSCAR to Play Run Off-Broadway

SINCERELY, OSCAR to Play Run Off-Broadway

Sincerely, Oscar ( a new musical celebrating Broadway's greatest lyricist, Oscar Hammerstein, with book by Doreen Taylor (Billboard Top 100 Recording Artist), and directed by Dugg McDonough (artistic director, LSU Opera; four seasons as staff stage director for the New York City Opera) will play Theatre Row - Acorn Theatre (410 W. 42nd Street between 9th and 10th Avenues), it was announced today by producer David Pedemonti. Taylor stars in the musical along with Johnathan Lee Iverson. Following critical and audience acclaim at its debut at The Bristol Riverside Theatre in Philadelphia, performances for the off-Broadway limited engagement begin March 27 with opening night set for April 4.

Sincerely, Oscar is a new musical highlighting Oscar Hammerstein's journey to become Broadway's greatest lyricist. The musical explores Oscar's life in his words while showcasing over 30 of his greatest songs from shows like The Sound of Music, Show Boat, Oklahoma!, Carousel, South Pacific, Allegro and more. Working closely with Oscar Hammerstein's grandson Will, the musical incorporates personal correspondence, unpublished lyrics, interviews and rare memoirs to give insight into Hammerstein's legacy.

Sincerely, Oscar utilizes state-of-the-art 3D holographic technology calledIceMagic, with its imagery often referred to as a hologram. The visual effect is created through a specialized projection system and it is the first time this holographic technology will be implemented on the Off Broadway stage.

Sincerely, Oscar features scenic design by Jason Simms (Witness for the Prosecution; Hamlet), lighting design by David Pedemonti (signage and structures on The Lyric Theatre for Harry Potter and the Cursed Child), costume design by Dawna Oak (Disney on Ice; Ringling Brothers), sound design by Robert Balan ("Made In Chinatown"), and projection design by Brittany Merenda(Shrek The Musical). Lou Lanza (Opening Doors: A Jazz Tribute to the Doors, Corner Pocket) is the musical director and arranger and Joshua Godoy (Black Days; Golden State Pops Orchestra) did the string arrangements. Sincerely, Oscar is general managed by Brierpatch Productions.

"Oscar Hammerstein was more than just a lyricist...his words provided hope and joy to generations," said director Dugg McDonough. "We look forward to sharing the stories behind the lyrics."

Sincerely, Oscar plays Theatre Row - Acorn Theatre (410 W. 42nd Street between 9th and 10th Avenues). Performances are Wednesday at 2PM and 7PM, Thursday at 2:00PM and 7PM, Friday at 8PM, Saturday at 2:00PM and 8PM, and Sunday at 3PM. Tickets are $89.00 (with premium and platinum seating available). Call at 212-239-6200. For more information, please visit

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