SIGHTING: Sugar Factory Celebrates with the Best in Music and Entertainment at the 2014 BET Awards

SIGHTING: Sugar Factory Celebrates with the Best in Music and Entertainment at the 2014 BET Awards

The best in Black Entertainment Television (BET) satisfied their sweet tooth with Sugar Factory's confections while visiting the BET Experience VIP Gifting Suite Saturday night in Los Angeles. More than 100 celebrities, including comedic actor Brandon T. Jackson, chart-topping rapper Soulja Boy, TV host Porscha Coleman and singer-songwriter Elle Varner, made sure to stop by Sugar Factory's eye-catching table, complete with the brand's most popular candy items.

Celebrities admired the gorgeous display of sugary delights, including gummy bears, assorted gumballs, colorful rock candy sticks, whirly pops and Hollywood's favorite signature Couture Pops. Before leaving, each made sure to fill their goody bags with Sugar Factory treats to take home with them.


The Sugar Factory brand is a hit around the world - offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort & Casino, Miracle Mile Shops inside Planet Hollywood Resort & Casino, MGM Grand and Paris Las Vegas and will soon open a location in McCarran International Airport at the D Gates. The famed sweet retreat opened its first New York City location in the Meatpacking District, Los Angeles' Hollywood and Highland and in Washington, D.C.'s Union Station. The brand will expand into more new domestic markets this year with planned openings in Brooklyn's Barclays Center, Chicago and Orlando. The brand expanded internationally with its first retail store overseas in Bahrain last summer and will have another international location open in Manila, Philippines.

For more information please visit, become a fan on Facebook at, follow on Twitter @sugarfactory and on Instagram at @TheSugarFactory.

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