Skip to main content Skip to footer site map
Situation Group Launches Digital Transformation Initiative 'The Hatch Program'

Situation Group Launches Digital Transformation Initiative 'The Hatch Program'

Situation Group's clients include Wicked, the Metropolitan Opera, Roundabout Theatre Company, ADL and more.



Digital agency Situation Group has launched The Hatch Program, a new initiative focused on driving innovation in digital transformation for its clients. Led by Peter Yagecic, VP of Innovation and a 20+ year veteran of technology leadership, the Hatch team will serve as consultants and strategists throughout the company's existing business units, bringing clients "transformation-as-a-service."

Hatch is designed to honor Situation Group's commitment to curiosity and exploration. The team is setting its sights on the horizon and making smart bets about the future that will allow clients to make a greater impact in the work they do.

Hatch is a part of the Studio at Situation Group - an award winning creative and media studio. The full launch team includes Technical Lead Cyrus Collier, Design Supervisor Miles Morton, and Senior Product Manager Bill Rousseau. The Studio is led by Managing Partner Jackie Lau.

"In a world of rapid consumer change, digital transformation is more important than ever. Hatch is the perfect platform for us to take a leading role in helping our clients stay ahead of the curve and meet the evolving needs of their customers," said Peter Yagecic.

Hatch has already completed a collaboration with Bloomberg Philanthropies and Roundabout Theatre Company, developing a new ticketing engine called Criterion Ticketing. Services provided by the Hatch team include Technical Solution Discovery, User Experience (UX) Discovery, Ticketing Innovations, User Testing,AI Technology, Fintech & Blockchain, and Virtual Communities & Events.

Situation Group's clients include Wicked, the Metropolitan Opera, Roundabout Theatre Company, ADL (Anti-Defamation League), The BrooklynAcademy of Music, and many more. Hatch is poised to take the company's commitment to innovation to the next level, empowering clients to make smart bets in the ever-changing digital landscape.

To sign up for more information about Hatch, please visit https://situationinc.com/hatch.





Jennifer Apple, Drew Elhamalawy & More to Lead THE BUBBLE Industry Reading Photo
On Tuesday, March 28th, two private industry presentations will be held in New York City for The Bubble, a new musical based on the acclaimed Israeli film of the same name.

Pittsburgh Public Theater To Premiere New Musical BILLY STRAYHORN: SOMETHING TO LIVE FOR Photo
Pittsburgh Public Theater Artistic Director Marya Sea Kaminski and Managing Director Shaunda McDill announced the 2023/2024 season, “Ever Up & Onward,” live on Wednesday to a delighted pre-show audience at the O'Reilly Theater.

The Shubert Organization Names New Members to Artistic Circle Program Photo
The Shubert Organization’s Artistic Circle Initiative is introducing the newest members of its program.

How Actor and Showbiz Career Coach Spencer Glass is Championing Others to Succeed Photo
Tiktok can feel self indulgent, but show biz strategist/coach Spencer Glass, to put it simply, just wants to help actors. Glass, actor and business owner of Break The Glass, a company that helps performers level-up in their careers and provides strategic direction, has taken to TikTok to relieve audition stress, and give inspirational tips, tricks, and affirmation for artists.

Industry Classifieds


More Hot Stories For You


Jennifer Apple, Drew Elhamalawy & More to Lead THE BUBBLE Industry ReadingJennifer Apple, Drew Elhamalawy & More to Lead THE BUBBLE Industry Reading
March 24, 2023

On Tuesday, March 28th, two private industry presentations will be held in New York City for The Bubble, a new musical based on the acclaimed Israeli film of the same name.

Pittsburgh Public Theater To Premiere New Musical BILLY STRAYHORN: SOMETHING TO LIVE FORPittsburgh Public Theater To Premiere New Musical BILLY STRAYHORN: SOMETHING TO LIVE FOR
March 23, 2023

Pittsburgh Public Theater Artistic Director Marya Sea Kaminski and Managing Director Shaunda McDill announced the 2023/2024 season, “Ever Up & Onward,” live on Wednesday to a delighted pre-show audience at the O'Reilly Theater.

The Shubert Organization Names New Members to Artistic Circle ProgramThe Shubert Organization Names New Members to Artistic Circle Program
March 23, 2023

The Shubert Organization’s Artistic Circle Initiative is introducing the newest members of its program.

Theater Resources Unlimited Presents TRU Community Gather via Zoom, 'The Journey from Actress to Producer: A How-to Guide'
March 23, 2023

A dependable haven for artists in isolation, Theater Resources Unlimited (TRU) is now into its second year of non-stop weekly Community Gatherings this Friday, having offered to date over 100 conversations and unlimited camaraderie since April 17, 2020.

Brittney Johnson, Kristy Cates And More Join SLEEPY HOLLOW, A LEGENDARY MUSICAL Industry ReadingBrittney Johnson, Kristy Cates And More Join SLEEPY HOLLOW, A LEGENDARY MUSICAL Industry Reading
March 22, 2023

Sleepy Hollow, A Legendary Musical will be holding a two-show, invitation-only industry reading in New York City, Monday, March 27th, 2023.