TONIGHT SHOW, LATE NIGHT Finish First for Week of 10/8-10/12

By: Oct. 18, 2012
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NBC's "The Tonight Show with Jay Leno" has delivered #1 results for the late-night week of October 8-12, generating bigger audiences in every key category than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination in that hour of "Nightline" and "Jimmy Kimmel Live." Jay led that competition across the board, with bigger audiences in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Through the first three weeks of the 2012-13 season, "Tonight" has stretched its leads versus one year-ago over "Late Show" in viewers 18-34, 18-49 and 25-54, as well as total viewers.

At 12:35 a.m. ET last week, "Late Night With Jimmy Fallon" topped CBS's encore telecasts of "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in their head-to-head half-hour in 18-49 viewers, total viewers and other key categories. Note that Friday's "Kimmel" was an encore.

Both "Tonight" and "Late Night" scored five-week highs in viewers 18-49 and total viewers, generating their biggest audiences in those categories since the week of September 3-7.

Through the first three weeks of the season, "Tonight" has stretched its viewers 18-49 margin over "Late Show" to 6 percent (951,000 vs. 894,000), eliminating last year's "Late Show" advantage of 4 percent, while Jay lengthened his total-viewer advantage to 12 percent (3.316 million vs. 2.960 million) from last year's 10 percent, increased his 25-54 advantage to 4 percent (1.220 million vs. 1.170 million) after trailing by 1 percent last year and stretched his 18-34 lead to 16 percent (323,000 vs. 279,000) from last year's 8 percent.



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