TAKEN Jumps +43% Week To Week In Total Viewers To A New Season High; DATELINE #1 In Total Viewers At 10 P.M.
"Taken" (0.5/2 in 18-49, 3.2 million viewers overall from 9-10 p.m. ET):
· Delivered a new season high in total viewers, growing +43% week to week (3.213 million vs. 2.252 million)
· In 18-49, grows versus last week by +0.1 of a point or +25% (0.5 vs. 0.4), to match the show's season high.
· Ranks #1 among non-sports programs on ABC, NBC and FOX in the timeslot in total viewers.
· Will add significant viewership via time-shifting and VOD - the previous episode of "Taken"grew by +54% in 18-49 (0.39 to 0.60) and more than +1.3 million viewers overall (2.3 million to 3.6 million) going from L+SD to L+3 Nielsens.
"Blindspot" (0.6/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET):
· Increases by +12% week to week in total viewers (3.384 million vs. 3.025 million), to the show's most-watched episode since Jan. 26 (3.752 million).
· In 18-49, maintains 100% week to week (0.6 vs. 0.6).
· Will add significant viewership via time-shifting and VOD -- The prior week's "Blindspot" grew by +76% in 18-49 (0.59 to 1.04) and more than +1.5 million viewers overall (3.0 million to 4.6 million) going from L+SD to L+3 Nielsens.
· Upscale: "Blindspot" is attracting a solid upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.
"Dateline NBC" (0.6/3 in 18-49, 1.0 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET):
· Maintains 100% of the show's rating for its previous telecast of two weeks ago in adults 18-49 (0.6 vs. 0.6 on March 2), grows +11% in adults 25-54 (1.0 vs. 0.9) and increases by +10% in total viewers (3.841 million vs. 3.483 million).
· Ties for #2 in the timeslot among ABC, CBS and NBC in adults 18-49 and ranks #2 in adults 25-54
· Among total viewers, is currently #1 in the hour among those three networks, pending updates.
· Ties as the #1 newsmagazine of the night in adults 18-49 and is the #1 newsmagazine outright in adults 25-54 and total viewers
· Increases its rating from half-hour to half-hour in adults 18-49; adults, men and women 25-54: and total viewers, despite the 10 p.m. hour.
· Will add substantial viewership via time-shifting - the prior Friday's edition of "Dateline"increased by +55% in 18-49 (0.62 to 0.94) and +1.3 million viewers overall (3.5 million to 4.8 million) going from L+SD to L+3 Nielsens.
· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
In Late-Night Metered Markets Friday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5; "Late Show with Stephen Colbert," 1.5/5, with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.3/2, with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore delayed by NCAA basketball.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Image courtesy of NBC.
