STAGE TUBE: Sneak Peek - Bravo's 'Summer by Bravo' Ad Campaign
Let the games begin...Bravo Media kicks off its third-annual "Summer by Bravo," multi-platform promotional campaign celebrating the network's pop culture brand and its upcoming original programming. Premiering in "Watch What Happens Live" on Wednesday, May 23, this year's innovative promo features over 30 Bravolebrities heading off to the Summer Games - Bravo style - while rocking out to Madonna's new single "Superstar," one of the most acclaimed tracks from her current MDNA album. There will be five additional spots that will roll out over the course of the summer. Get a sneak peek below!
"The Summer by Bravo initiative marries the unique brand identity of the network to one of the biggest sporting events of the summer to create buzzy cultural conversations for our viewers," said Ellen Stone, Senior Vice President of Marketing for Bravo. "Having Madonna's music as part of this year's campaign makes for a 'Superstar' experience."
This year's promo campaign embraces the spirit of the competition and is Bravo's take on the summer games featuring talent in track, field, gymnastics and water events. Fans can watch Padma Lakshmi and Andy Cohen light the opening torch, Kyle Richards, Ramona Singer and NeNe Leakes take part in a track race and Kathy Griffin pull a prank on Jeff Lewis. Additional talent appearances from Roble Ali, Josh Altman, Tabatha Coffey, Tom Colicchio, Cat Cora, Josh Flagg, Fredrik Eklund, Teresa Giudice, Brad Goreski, Vicki Gunvalson, Madison Hildebrand, James Lipton, Caroline Manzo, Sonja Morgan, Phaedra Parks, Rosie Pope, Jenni Pulos, Gretchen Rossi, Gail Simmons, Patti Stanger, Curtis Stone, Lisa Vanderpump along with Giggy and Fabio Viviani.
With a sizzling lineup of upcoming programming, Bravo's new and returning summer series include "The Real Housewives of New York City" season five (June 4), "Million Dollar Listing Los Angeles" season five (June 6), "Miss Advised" season one (June 18), "Gallery Girls" season one (August), "Top Chef Masters" season four and "Love Broker" season one. Continuing throughout the summer will be new episodes of "Around the World in 80 Plates" season one, "Watch What Happens Live," "Pregnant in Heels" season two, "The Real Housewives of Orange County" season seven, "The Real Housewives of New Jersey" season four and "Kathy" season one.
Bravo fans can go inside the games at www.BravoTV.com/summer-by-bravo and on-the-go at m.BravoTV.com with exclusive behind-the-scenes photos and videos to see how our Bravolebrities tackled their events and check out their gold medal-winning smack talk. In addition, viewers can vote for their favorite "athletes" in various categories. Fans can also take a bit of Bravo with them all summer long with special deals on our hottest shows in the Summer by Bravo section of iTunes.
Last summer's innovative marketing initiative helped drive record breaking ratings across all key demos with double digit increases in total viewers for "Flipping Out" season five, "The Real Housewives of New Jersey" season three, "Top Chef Masters" season three and "The Real Housewives of New York City" season four.
Source: Nielsen Media Research, L7 data. Premieres only.
Stun Creative, a Los Angeles based advertising agency and Production Company, produced and shot the 2012 "Summer by Bravo" promotional campaign.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com