RATINGS: THE BACHELOR Scores Its Strongest Premiere in 3 Years

By: Jan. 14, 2020
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

RATINGS: THE BACHELOR Scores Its Strongest Premiere in 3 Years

Featuring the 3-hour season premiere of "The Bachelor," ABC scored a new Monday season high among Adults 18-49 (2.4/12) and delivered its highest-rated Monday with entertainment programming since March 2019 - 3/11/19. ABC ranked as Monday's No. 1 network in Adults 18-49, dominating NBC's night of premieres by 50% (1.6/8 for "AGT: The Champions" and "Manifest") and winning its first Monday this season.

ABC's "The Bachelor" grew over last season's premiere by double digits in Total Viewers (+15% - 7.5 million vs. 6.5 million) and Adults 18-49 (+20% - 2.4/12 vs. 2.0/7) to score its strongest premiere in 3 years - since its January 2017 premiere (on 1/2/17).

"The Bachelor" opened as Monday's dominant No. 1 program in Adults 18-49 (2.4/12), towering over runners-up NBC's "AGT: The Champions" premiere (1.6/8) and "Manifest" premiere (1.6/9) by 50% each.

"The Bachelor" grew by +0.5 ratings points among Adults 18-49 from L+SD to L+3 and picked up additional +1.1 rating points in digital playback, jumping to a 3.5 rating after 3 days of delayed viewing on linear and digital platforms - an increase of +84% over its initial L+SD rating (3.5 rating vs. 1.9 rating).

Source: The Nielsen Company, National Live+3 Day Program Ratings, 1/6/20.

Photo credit: ABC/John Fleenor



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos