London-based, Canadian raised artist Rhi has shared a video for the second single from her upcoming sophomore LP, The Pale Queen (out October 4 via Tru Thoughts), "Plaine Jane", prior to its release tomorrow. The follow up to lead single "Swagger", which was praised by The New York Times in their Playlist column, stating, "Electric piano chords pulse and trickle across a logy beat; Rhi's voice a smoky shrug on the supremely blasé Swagger," the track has been receiving airplay on KCRW in Los Angeles, KEXP in Seattle, along with BBC6 Music.
Pre-order The Pale Queen here. "For this album, I wanted my bass lines to be more present and my beats to be more sophisticated," Rhi, aka Rhiannon Bouvier, says of The Pale Queen. Taking inspiration from the works of David Foster Wallace, the album pairs simmering production with hip-hop influences driven by bass heavy beats, as Rhi creates a space for herself to evolve, both lyrically and musically, exposing each track as more honest and open than the last; "A lot of the melodies and sounds are what I would call 'happy accidents'. I usually have an idea of how I'd like a track to sound, starting with a solid beat and bass line, but I tend to play around a bit until I settle on something. It's usually a bit of a 'Eureka' moment." "Plain Jane" sees Rhi take a tongue-in-cheek look at herself, backed by her quintessential smooth beats and production style highlighting her low-maintenance mentality. Rhi explains, "A lot of artists big themselves up in their music. I decided to paint a real picture of myself instead." A refreshing change to the tendency to self-promote that can often be found within the industry, she presents herself as someone relatable and honest, as light-hearted self-deprecation blends with high quality production, creating an incredible electronic sound that never takes itself too seriously.Videos