PARTY DOWN SOUTH Becomes CMT's Highest Rated Series Ever
By: Caryn Robbins Feb. 13, 2014
CMT kicks off the new year with its highest-rated prime since 2009, thanks to its outrageous new series, PARTY DOWN SOUTH, from the producers of "Jersey Shore." Growing for the fourth straight week in a row, the series posted a .77 among P18-49 (Live +3) with more than 1 million total viewers tuning in for episode 104.
The fourth episode marks the strongest single telecast for a CMT regularly scheduled original since the season two debut of Redneck Island (.88 Live +3) in November of 2012. The series is also performing well among a coveted, younger audience garnering a 1.0 among W25-34 (Live +3). PARTY DOWN SOUTH now ranks as the No. 1 digital series for the network, counting total streams across CMT.com, CMT Mobile and the CMT App. During the EST/CST hours of the Thursday premiere, hourly downloads and visitors increased triple digits (+600% and +320% respectively) vs. the same time period for the rest of the week. With four episodes under-way, Party Down South is CMT's top-rated Live +3 series in network history.Videos