NBC's TODAY Wins Week and July Sweep in Key Demos
By: Caryn Robbins
NBC News' TODAY was the top-rated morning show in the key A25-54 demo during the July sweep and week of the Democratic National Convention, while continuing to shrink the total viewer gap with ABC's "Good Morning America." TODAY has been top-rated in the key A25-54 demo for eleven consecutive months and had the largest July demo win over GMA since 2011.
For the July sweep, TODAY led GMA by 174,000 in A25-54 and by 162,000 in A18-49. This is TODAY's 5thconsecutive sweep win among A25-54. For the week of July 25, TODAY topped GMA by 165,000 in A25-54 and by 141,000 in A18-49. Season to date, TODAY narrowed the total viewer gap with GMA by 60% (-220,000 last week vs. -552,000 a year ago). *Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.JULY 2016 SWEEP
| SHOW NAME | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.97 | 12 | 4,018 | 0.90 | 1,135 | 1.30 | 1,540 |
| CBS THIS MORNING | 2.43 | 10 | 3,295 | 0.50 | 638 | 0.78 | 928 |
| GOOD MORNING AMERICA | 3.14 | 13 | 4,206 | 0.77 | 973 | 1.15 | 1,366 |
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