NBC's THE VOICE Dominates as No. 1 Show of Monday Night
By: Caryn Robbins
"The Voice" (4.0/11 in 18-49, 13.6 million viewers overall from 8-10 p.m. ET) returned up +21% versus its fall finale in 18-49 (4.0 vs. 3.3 from 9-11 p.m. on Tuesday, Dec. 16, 2014) and up +6% in total viewers (13.612 million vs. 12.880 million). "The Voice" is virtually matching its prior premiere last fall in 18-49 (4.0 vs. 4.1 from 8-10 on Monday, Sept. 22, 2014) and is up +3% in total viewers (13.612 million vs. 13.240 million) and is running within 15% of its premiere last winter in 18-49 (4.0 vs. 4.7 from 8-10 on Monday, Feb. 24, 2014).
"The Voice" is the #1 show of the night on the Big 4 in 18-49 by a +48% margin (4.0 vs. 2.7 for the #2 show, ABC's "Bachelor") and by a +29% advantage in total viewers (13.612 million vs. 10.520 million for the #2 show, CBS's "Scorpion"). In total viewers, "The Voice" delivered the show's top Monday result since March 10, 2014 (13.789 million). "The Voice" will add significant audience with time-shifted viewing -- first-run editions of Monday's "Voice" this season have grown by +25% in L+7 vs. L+SD in 18-49 rating (from a 3.35 to a 4.20) and more than 2.1 million viewers overall (11.9 million to 14.1 million). L+7 ESTIMATES: 5.1 in 18-49, 16.6 million viewers overall.The second season debut of "The Night Shift" (1.5/4 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET) returned up +36% versus its season-one finale (1.5 vs. 1.1 from 10-11 p.m. on Tuesday, July 15, 2014) to tie its #2 rating to date in 18-49. "The Night Shift" retained 94% of its series premiere and highest rating to date (1.5 vs. 1.6 from 10-11 p.m. on Tuesday, May 27, 2014).
Projected "Live Plus Three Day" and "Live Plus Seven Day" Results: Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...4.0...5.0...5.1
The Night Shift...1.5...1.9...2.0 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...13.6 million...16.1 million...16.6 million
The Night Shift ...5.5 million...7.0 million...7.4 million
In Late-Night Metered Markets Monday Night:
For the Week: NBC has averaged a 1.2 rating, 4 share in adults 18-49 and 4.8 million viewers overall for the week of Feb. 16-22, according to "live plus same day" viewing figures from Nielsen Media Research. With 25 of 28 nights of Nielsen's February sweep now completed, NBC is poised to win the sweep in adults 18-49, total viewers and all other key measures, led by its coverage of the Feb. 1 SUPER BOWL (the most-watched telecast in U.S. television history with an average audience of 114.4 million viewers) and the Feb. 15 "Saturday Night Live 40th Anniversary Special" (the most-watched "SNL" telecast in 22 years with an average of 23.1 million viewers, L+SD). "Live plus same day" averages for the February sweep through 25 of its 28 nights of the Jan. 29-Feb. 25 period are, in adults 18-49: NBC, a 3.2 rating; ABC, 2.0; CBS, 1.7; Fox, 1.4; and CW, 0.7. In overall total viewers, the 25-night sweep averages are: NBC, 10.7 million; CBS, 9.5 million; ABC, 7.2 million; Fox, 4.4 million; and CW, 1.7 million. For the 2014-15 season to date, NBC ranks #1 or tied for #1 among the Big 4 networks in adults 18-49 and all other key demographics. In total viewers, NBC is #2 for the season, and running within 10% of its year-ago Olympics-boosted average (9.4 million vs. 10.5 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.
WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.2...4.841 million
CBS...1.5...8.769 million
ABC...3.0...10.635 million
Fox...1.5...4.553 million SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.7...9.394 million
CBS...2.4...11.599 million
ABC...2.2...7.883 million
Fox...2.1...6.138 million FEB. SWEEP RESULTS, 25 OF 28 NIGHTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.2...4.841 million
CBS...1.5...8.769 million
ABC...2.2...7.883 million
Fox...1.5...4.553 million
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.
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