NBC's Encores Build on Lead-Ins Throughout Sunday Night
By: Caryn Robbins
A 9 p.m. ET rebroadcast of ELLEN'S GAME OF GAMES (0.8/2 in 18-49, 3.4 million viewers overall): Builds by +33% on its lead-in in 18-49. Increases by +29% from its first half-hour to its second in 18-49 rating (0.7 to 0.9).
A 10 p.m. ET encore of "Ellen's Game of Games" (1.0/4 in 18-49, 3.6 million viewers overall):Increases by +25% on its lead-in in 18-49 rating and by +8% in total viewers. Ties ABC's original "Shark Tank" as the top-rated non-sports program in the timeslot on the broadcast networks in adults 18-49 and adults, men and women 25-54, behind only Fox's coverage of the NFC Championship Game. For its second half-hour from 10:30 to 11 p.m., ranks #1 among non-sports programs on the broadcast networks in adults 18-49 and adults, men and women 25-54 ahead of ABC's original "Shark Tank." A 7 p.m. ET rebroadcast of "Little Big Shots" averaged a 0.4/1 in 18-49 and 2.6 million viewers overall. An 8 p.m. ET encore of "Little Big Shots" (0.6/2 in 18-49, 3.3 million viewers overall): Builds by +50% on its lead-in in 18-49 and +27% in total viewers NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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