NBC's BIGGEST LOSER Debut Up 10% in Viewers
By: Caryn Robbins
NBC has won Tuesday in 18-49 with the #1 show of the night in 18-49, "The Voice" (3.9/10). For the first time in eight years, NBC has won each of the first four Tuesdays of the season in 18-49 among ABC, CBS, NBC and Fox.
"The Biggest Loser" (2.2/7 in 18-49, 7.0 viewers overall from 8-9 p.m.) is up 10% in total viewers Versus last year's regular-slot premiere (7.003 million vs. 6.387 million from 8-10 p.m. on Monday, Jan. 7, 2013) and also up Versus a special Sunday debut (7.003 million vs. 6.995 million from 9-11 p.m. on Sunday, Jan. 6, 2013). In adults 18-49, "Loser" is within 0.2 of that Monday regular-slot premiere's 2.4 and within 0.8 of the special Sunday debut. "Biggest Loser" is up half-hour to half-hour in every key ratings category, including gains of 20% in adults 18-49 (to a 2.4 from a 2.0), 11% in total viewers (7.4 million vs. 6.6 million) and 27% in adults 18-34 (1.9 vs. 1.5). "Biggest Loser" is matching the 18-49 rating for the show's season finale on May 1, 2012 (2.2/7 in 18-49, 7.205 million viewers overall), which is "Loser's" most recent Tuesday telecast prior to last night. In women 18-34, "The Biggest Loser" ranks #1 in The Hour among ABC, CBS, NBC and Fox, and in women 18-49 and 25-54, "Loser" ranks #2 among those nets.In Late-Night Metered Markets Tuesday night: In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/5 with an encore; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households with an encore) tied CBS's original "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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