MISS USA 2011 Earns Highest Ratings in Six Years

MISS USA 2011 Earns Highest Ratings in Six Years

NBC's Sunday telecast of "Miss USA 2011" has matched the event's highest adult 18-49 rating in six years and generated its biggest overall audience in four years, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

The 9-11 p.m. ET telecast of "Miss USA 2011" averaged a 2.2 rating, 6 share in adults 18-49 and 7.2 million viewers overall, to equal the pageant's highest 18-49 rating since 2005 and attract its biggest overall viewership since 2007. Versus last year, "Miss USA" jumped 57 percent in 18-49 rating (2.2 vs. a 1.4 from 7-9 p.m. on Sunday, May 16, 2010) and increased 37 percent in total viewers (7.246 million vs. 5.276 million).

"Miss USA 2011" was the #1 program of the night on ABC, CBS, NBC or Fox in adults 18-49, total viewers and other key categories (excluding NBC's U.S. Open golf overrun). From its first half-hour to its fourth, "Miss USA" increased by 33 percent in 18-49 rating (to a 2.4 from a 1.8) and grew by 34 percent or 2.1 million persons in total viewers (8.3 million vs. 6.2 million). For its second hour from 10-11 p.m. ET, "Miss USA" out-rated the ABC-CBS competition combined in all key ratings categories.

From 8-9 p.m. ET, a rebroadcast of "America's Got Talent" (1.1/4 in 18-49, 4.6 million viewers overall) increased from its first half-hour to its second by 20 percent in 18-49 rating (to a 1.2 from a 1.0) and 16 percent in total viewers (5.0 million vs. 4.3 million). "Talent" ranked #2 among ABC, CBS, NBC and Fox in the hour in adults 18-49 and was #1 in adults and men 25-54.

From 7-7:47 p.m. ET, NBC ran overrun coverage of golf's U.S. Open and from 7:47-8 p.m., NBC aired an encore telecast of "Minute To Win It."

NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and most other key ratings categories. This marks NBC's first outright Sunday win in adults 18-49 and total viewers since January 2.

Preliminary 18-49 averages for Sunday night are: NBC, 1.8/6; Fox, 1.3/4; ABC, 0.7/2; CBS, 0.7/2. In overall total viewers, June 19 preliminary results are: NBC, 6.6 million; CBS, 5.4 million; ABC, 3.9 million; Fox, 2.8 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.