Hallmark Channel's CEDAR GROVE Debut Reaches 2.3 M Viewers

Hallmark Channel's original programming continues to capture viewers' hearts days after it premieres, with the August 9th debut of episode 2004 of scripted series, Cedar Cove, reaching 2.3 million viewers and making Hallmark CHANNEL the #1 general entertainment network on cable, behind only the NFL Network, for the Saturday, 8-9pm time period with 3 days of time shifted viewing. Additionally, the program's live+3 rating grew 23% over its Live+Same Day performance. Overall, the first four episodes of season 2 are averaging 2.4 million total viewers within 3 days of the premieres.

Immediately following Cedar Cove from 9-11p, the network's original movie, Stranded in Paradise, delivered more than 2.2 million total viewers and also made Hallmark CHANNEL #1 on cable, with the exception of the NFL Network, for the time period with three days of time shifted viewing. The movie's Live+3 rating also jumped 10% over Live/Same Day.

Source: The Nielsen Company, July 19 - August 9, 2014

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark CHANNEL is the nation's leading destination for quality family programming with an ambitious slate of original content including movies; original scripted series, such as Cedar Cove, When Calls the Heart, and Signed, Sealed, Delivered; and specials such as Hero Dog Awards and Kitten Bowl; as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. The channel is also home to twice Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house on the Universal Studios lot and featuring segments on health, cooking, design, crafts, DIY, gardening and more. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

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