HARDCORE PAWN Scores 3.1 Million Viewers, truTV's Biggest Audience Ever
By: Tyler Peterson
truTV's breakout hit Hardcore Pawn returned to kick off the second half of its sixth season last night with 3.1 million viewers, making the episode basic cable's #1 program in the 9 p.m. timeslot. Hardcore Pawn's outstanding performance also marks the biggest Live + Same Day audience ever for a truTV series.
Last night's Hardcore Pawn was especially popular among young adults and men, ranking second in its timeslot among all basic cable programs with adults 18-49 (1.4 million) and third in the timeslot with adults 18-34 (713,000) and men 18-34 (817,000).Hardcore Pawn airs Tuesdays at 9 p.m. (ET/PT) on truTV. Produced by Zodiak USA, the takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire O'Donohoe and Richard Dominick.Recent Articles
