Gwyneth Paltrow & Will.i.am Join 'Planet Of The Apps'

Deadline.com reports that Gwyneth Paltrow, and will.i.am have signed on to Planet of the Apps, a new unscripted series co-produced by Propagate and Apple. Paltrow and will.i.am. are set to executive produce the project.

"We are thrilled to collaborate with Gwyneth, Gary and will.i.am on Planet of the Apps," said Propagate's Ben Silverman and Howard Owens. "Starting a new business is not easy. Our team of advisors are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series."

"Developing and launching a business based on your own original idea can be exhilarating, but intimidating," said Paltrow. "This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples' lives."

A casting call is currently underway for Planet of the Apps, which delves into the world of apps and the developers who create them. Those interested in applying can visit the series website. Online applications are being accepted through Friday, August 26.

Planet of the Apps is executive produced by Silverman, Owens, will.i.am and Paltrow. Craig Armstrong, Rick Ringbakk and Charles Watcher will serve as showrunners and executive producers.

PHOTO CREDIT: Gwyneth Paltrow's Facebook Page

To post a comment, you must register and login.