ABC's SUBURGATORY is #1 Scripted Show with Adults 18-49
By: Caryn Robbins Mar. 28, 2013
Returning to an all-original Wednesday lineup for the first time in 4 weeks, ABC earned second place to FOX with a 2-hour Idol in Adults 18-49. ABC's Modern Family topped American Idol for its 2nd straight original telecast in Adults 18-49 to lead the night. Once TV playback is factored in, Modern Family gains 2.2 Adult 18-49 rating points on average and will be firmly the #1 TV show on the night.
Opposite the opening half-hours of Idol and CBS' Survivor at 8pm, ABC's The Middle outdelivered NBC's Whitney by 3.7 million viewers and by 80% in Adults 18-49.Gaining week to week at 8:30pm in viewers (+15%) and young adults (+7%), ABC's freshman season finale of The Neighbors dominated NBC's sophomore season finale of Whitney by 2.4 million viewers and by 36% in Adults 18-49.More than doubling its Adult 18-49 lead-in at 9pm (+113%), ABC's Modern Family held a 100% advantage over its nearest scripted competition in the half-hour (NBC's Law & Order: SVU). In addition, Modern Family won the half hour across all key Men and Teens 12-17.In the 9:30pm half-hour, ABC's Suburgatory stood as the #1 scripted show with Adults 18-49. The sophomore ABC sitcom surged week to week in viewers (+29%) and young adults (+27%) to deliver its best numbers in 1 month on both measures. Improving its slot over original programming on the same night last year, Suburgatory drew 32% more viewers to ABC in the half-hour year to year.Videos