West One Music Group Expands Team and Launches Custom Music Division
West One Music Group, a global music agency that provides music for leading brands and media companies, is expanding its senior management team in the U.S. and opening a new custom music division based in Los Angeles, announced today by Edwin Cox, Global CEO of West One Music Group. As a major production music market, the U.S. is a central focus of West One Music Group's growth strategy. Putting more management boots on the ground and investing in a U.S.-based production center positions the company to better support and respond to its clients' needs.
As part of the U.S. expansion, Brad Burnside is joining West One Music Group as VP of Partnerships and Operations, and Chris Brown will be relocating from London to the U.S. while continuing to serve in his role as head of West One Music Group's Trailer music label and Custom Music Manager for West One Music Group. Both Burnside and Brown will be based out of the company's Los Angeles offices and will report directly to Edwin Cox. The two will work closely with Cristina Bellido, VP of Business Development at West One Music Group, who is a key member of the company's U.S. leadership and is based in its New York offices.
"The U.S. is a tremendously important market for every global music company, and the success we've had here has been very exciting. Cristina and the team have already done wonderful work for our clients across the Americas, and with Chris shifting his focus from London to Los Angeles and welcoming Brad to the team, we're in a position to support our clients to an even deeper level for many years to come," said Edwin Cox.
"I am thrilled to be joining West One at such a landmark stage of business! What we're doing with our artist-friendly record label Little Assembly, our catalog of meticulously curated production music, and our multifaceted custom music arm allows us to offer an outstanding suite of services on a local level backed by the global platform. We are well-positioned; Edwin, Cristina and Chris are some of the best at what they do, so I'm very excited to have the opportunity to work with them and am looking forward to what we will accomplish together," said Brad Burnside.
As West One Music Group's VP of Partnerships and Operations, Brad Burnside will focus on expanding activity in the broadcast and production space as well as overall strategy and leadership for the U.S. group. Prior to joining West One Music Group, he was Head of TV and West Coast Sales with Audio Network, where he was responsible for developing the company's client relations and sales operations. Burnside started his career in editing and post-production at Postworks and shifted his focus to online media at The Newsmarket, where he ran the Media on Demand department as Senior Digital Producer before joining Audio Network and now West One Music Group.
Chris Brown has played a central role in developing West One Music Group's creative production resources and capabilities in London over five years in his role as Producer and label manager. As the company increases its investment in the development of its US business, Brown's relocation to LA will be a huge part of this strategy. Classically trained at the Royal Academy of Music in London, Brown has enjoyed a successful career as a composer, orchestrator, music editor and producer.
As part of its investment in the U.S., West One Music Group will also be opening a new recording facility in Los Angeles to help further expand the company's creative production capabilities and client service offering. The studio will play an important role in West One Music Group's expansion of their custom music business. The company's dedicated custom music division produces unique, tailored music for any production, including full orchestral scores, one-off themes or complete sonic branding services.