Latin Recording Academy Announces Awards Sponsers

The Latin Recording Academy® ( announced today it has partnered with Heineken, Hennessy, AXE, Degree for Women, Dove® Clinical Protection, Verizon, 7UP, Dodge, McDonald's®, the American Heart Association, PEOPLE En Español, Allstate, and Univision Radio for  sponsorship and promotion of the 11th Annual Latin GRAMMY® Awards and its surrounding events. The Biggest Night in Latin Music will once again be held at the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 11, 2010. The show will be broadcast live on the Univision Network from 8 - 11 p.m. ET/PT (7 p.m. Central).
"The Latin Recording Academy is pleased to enter its new decade with so many strong partners joining us to celebrate excellence in recorded music," said Latin Recording Academy President/CEO Gabriel Abaroa Jr. "These partnerships support many different aspects of the events surrounding the Latin GRAMMYs including our Person of the Year tribute gala, the Latin GRAMMY Street Parties, the official after party and the Special Merit Awards presentation. We thank our sponsors for their support and look forward to another exciting and successful Latin GRAMMY season."
Heineken has supported the Latin GRAMMYs since the telecast's inception. Heineken will serve as the official beer and malt beverage sponsor of the Latin GRAMMY Awards, sponsoring the "green carpet" at the telecast, the 2010 Latin Recording Academy Person of the Year tribute to Plácido Domingo, and serving once again as the presenting sponsor of the Latin GRAMMY After Party. Additionally, Heineken's annuAl Green Ribbon Initiative culminates at this year's Latin GRAMMY Awards where it will reach its goal of raising $100,000 to support music education and programming. This year's beneficiary will be a DJ Academy which will implement Spanish-language workshops.
Hennessy returns for the third consecutive year as the official spirit of the Latin GRAMMY Awards, the Person of the Year Tribute to Plácido Domingo, and the official Latin GRAMMY After Party. They will host a "Hennessy Suite" at the official Latin GRAMMY After Party where Hennessy will serve from its Prestige Range marquees.
AXE returns for a second year as an official sponsor of the Latin GRAMMY Awards and Latin GRAMMY After Party where they will host the "AXE Music" lounge. This year, AXE has given their consumers an amazing opportunity to be a part of two exclusive music experiences with the "AXEperiencia VIP" sweepstakes. One lucky winner will have the chance to attend the AXE Music Solamente Una Noche concert giving guys and girls access to an intimate secret show filled with unexpected surprises, as well as tickets to attend this year's awards show. 
Degree For Women Fine Fragrance Collection is also an official sponsor. The brand partnered with Latin superstar Shaíla Durcal to bring two lucky winners to the 11th Annual Latin GRAMMY Awards, where Fine Fragrance Body Mists will be showcased for guests and celebrities walking the green carpet. Because Degree knows the importance of feeling and smelling beautiful during the biggest week in Latin Music, attendees of the 2010 Latin Recording Academy Person of the Year tribute gala, as well as guests of the Mandalay Bay hotel, will be treated to Degree Women Fine Fragrance Collection samples as part of the event gift bag.
Dove® Clinical Protection is a proud first-time sponsor of this year's Latin GRAMMY Awards. To connect viewers to the Biggest Night in Latin Music, Dove® Clinical Protection is giving consumers the opportunity to vote on for their favorite "beautiful and powerful" female performance from past Latin GRAMMY Awards. The winning performance will be revealed live during the award show and one lucky voter has been selected to attend this year's show for an exclusive VIP experience as part of the "Hermosamente Cantado" program.
Verizon has returned for the fifth consecutive year as the official telecommunications partner of the Latin GRAMMYs. Verizon will offer exclusive, Live VCAST content of artist interviews on the Green Carpet, as well as backstage video from the official Latin GRAMMY After-Party.  Verizon features live feeds from the Green Carpet to VCAST Video on Demand customers. In addition, Verizon is running a sweepstakes to offer consumers the chance of a lifetime to connect with the best of Latin Music at the 11th Annual Latin GRAMMY Awards in Las Vegas where fans get their own moment in the spotlight at Verizon's photo experience station inside the Events Center.
7UP has joined for the first time as the official beverage sponsor of the Latin GRAMMY Awards and events. 7UP is bringing their refreshing products to the public at the Latin GRAMMY Street Parties, the guests of The Latin Recording Academy Person of the Year event, and the official Latin GRAMMY After Party. 7UP will also be providing beverages and gifts to the lucky fans who sit in the "green carpet" bleachers at the Latin GRAMMY Awards. 
Another first-time sponsor, the Dodge brand will be fully-integrated at this year's Latin GRAMMY Awards both on and off the "green carpet," as well as the official after party. Those attending The Latin Recording Academy Person of the Year tribute will get a first glimpse of the all-new 2011 Dodge Durango.
McDonald's has returned for the third consecutive year, bringing its Latin GRAMMY sponsorship alive through its support of the Latin GRAMMY Street Parties, and The Latin Recording Academy Person of the Year tribute. Once again, McDonald's gave its patrons the opportunity to attend this year's Latin GRAMMY Awards in Vegas through its music site, giving its consumers the chance to experience Latin Music's Biggest night first-hand.
The American Heart Association's Go Red Por Tu Corazón has returned to help raise awareness of  heart disease - the No. 1 killer of Hispanic women. The Go Red Por Tu Corazón movement is dedicated to saving lives by bringing the issue of heart disease and how it can be prevented to the forefront within the Latino community. The American Heart Association is reaching out to Latin GRAMMY nominees and winners to share their stories and experiences and to help encourage their fans to be aware of the dangers of heart disease. Guests at this year's Person of the Year event will receive a complimentary red dress pin and have the option of selecting a healthier dish in honor of the movement's focus on healthy choices.
The Latin Recording Academy and leading Spanish-language magazine PEOPLE En Español will once again host an exclusive "Celebrity Lounge" at the official Latin GRAMMY After Party. This private invitation only lounge within the after party will continue to bring the glamour and excitement of the Latin GRAMMY Awards to the official after party.
Allstate has returned for the second time as a proud sponsor of the Latin GRAMMY Awards. This year, Allstate is providing consumers with a chance to attend the big event in Las Vegas through a national online sweepstakes. The lucky winner and three guests will receive two VIP tickets, hotel and airfare to Las Vegas to party with their favorite artists. Consumers can also visit to see Allstate's "Diary of a Latin GRAMMY Nominee" featuring Tito El Bambino, or visit Pandora to download Allstate's Latin GRAMMY Nominee Mixtape.
Along with the live telecast, Univision Radio will broadcast Latin GRAMMY programming, promotions, news and events throughout the United States including exclusive interviews from rehearsals backstage at the Latin GRAMMYs.
For more information on all of The Latin Recording Academy's sponsors please log on to:,,,,,,,,,, and
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit For breaking news and exclusive content, join the organization's social networks as a Twitter follower at, and a Facebook fan at

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