Winery Raises Over $8K for Neighboring Businesses
By: Marina Kennedy
Roselle Main Street is a quaint, suburban downtown featuring almost all mom and pop shops. When COVID 19 made it nearly impossible for some businesses to even be open, Lynfred Winery, Roselle's anchor in downtown, decided to help their neighbors.
"Within the first week of shelter in place orders we started thinking of ways to help our local businesses," says Lynfred's marketing director, Christina Anderson-Heller. The winery regularly raises money for charity, donating every month to a local "Charity of the Month." "We make wine, so let's sell some wine and donate the proceeds," said Lynfred general manager, Andres Basso. That's exactly what they did. By April 1 the "Relief for Roselle" package was for sale on the winery's website. The Relief for Roselle wine package included four wines, including a reserve red and a rose' (for Roselle) at a nearly 50 percent discount. The winery customers flocked to the deal and by the end of the month the charity wine package sales came in at just under $9000. Lynfred Winery is presenting four checks, in the amounts of $2200 each, to Little Red Ribbon, Jen's Art, Gifts & Books, Juice & Berry and Bella Capelli Salon & Spa, all located on Roselle Main Street.