Fresh Express Launches New Organic Salad Kits

Fresh Express is extending its conventional salad kit offerings by launching a totally new product line: Fresh Express Organic Salad Kits. For the first time, the brand will provide consumers with nutritious and convenient salad kits that include 100% USDA organic ingredients from the vegetables, fruits, nuts and seeds to the croutons and delicious, hand-crafted organic salad dressings. The kits, which are available nationwide, come in three flavors that include classics, such as Caesar, and more unique combinations like Pomegranate Cranberry.

Fresh Express Organic Kit Flavors

• Classic Caesar: Crisp romaine, crunchy cheese and garlic croutons, and Parmesan cheese finished with a creamy Caesar dressing. This is a 9.8-ounce kit with a suggested retail price of $4.49.
• Sweet Dijon Onion: A nutrient-rich mix of leafy baby kale and baby spinach; vibrant red and green chard; pumpkin and chia seeds topped with a fiber-packed punch of herb-seasoned chickpeas and sweet Dijon onion dressing. This is a 7.6-ounce kit with a suggested retail price of $4.49.
• Pomegranate Cranberry: Crisp romaine, radicchio and tango lettuces, ruby-red cranberries and toasted quinoa, with a pomegranate and hibiscus dressing. This is a 9.9-ounce kit with a suggested retail price of $4.49.

"Consumers have demanded quick and nutritious salad options for years, so much so that it led to Fresh Express creating the first fresh-cut, ready-to-eat salad package in 1989 1. The desire for fresh, delicious, convenient salads hasn't changed, but consumers have turned the idea of organic eating from a trend to a lifestyle," said Michael Golderman, Marketing Brand Leader for Fresh Express. "Organic shoppers, sometimes in a rush, may compromise on purchasing organics. Now they don't have to as we are able to provide them with 100% organic salad kits that have all the ingredients their families will love in one kit."

The brand intends to grow this product line and introduce more organic kits in 2017. To learn more about the new Fresh Express Organic Kits, please visit www.FreshExpress.com.

About Fresh Express:

Fresh Express is the brand leader in Value AddEd Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp Bag in the 1980s, Fresh Express pioneered the retail packagEd Salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 150 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 25 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and juicing greens. For more information, visit www.FreshExpress.com.

1. http://www.freshexpress.com/about/fresh-facts

SOURCE Fresh Express

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