BACARD'' Announces Two New Flavors To Shake Up Summer Entertaining

BACARD , the world's most awarded rum, today unveils its plans to heat up the season with the debut of two new flavors BACARD Grapefruit and BACARD Raspberry flavored rums. For those looking to mix up refreshing BACARD Grapefruit or BACARD Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through Cocktail Courier, a premier online cocktail delivery service.

BACARD Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while BACARD Raspberry is infused with citrus raspberry flavors to create a mouth-watering taste mixture of sweet and tart. Both new flavors are now available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

With the official start of summer around the corner, the new flavors will be highlighted in signature punch cocktail recipes. Punch cocktails make entertaining and shared experiences with friends easy. Large-format cocktails are the solution to frenzied hosting make it ahead of time, and then savor party moments with friends as they happen.

BACARD Grapefruit and BACARD Raspberry are easily mixable in any type of cocktail, and traditional flavors like citrus and berry continue to grow in popularity. According to the Nielsen Pert White Spirits A&U study from March 2014, traditional flavors now represent 85% of flavored spirit volume (versus non-traditional fruit flavors), and two-thirds of flavored spirits volume is coming from millennial consumers.

"The new flavors, BACARD Grapefruit and BACARD Raspberry, will cool down all your warm weather occasions, especially in fun summer cocktails like punch," said Juan Coronado, National Brand Ambassador, BACARD rum. "Punch is a communal way to reconnect with friends and share a fun bonding experience over a great cocktail."

BACARD Grapefruit and BACARD Raspberry will join the rum leader's portfolio of popular flavored rums including the core flavor lineup of BACARD Tangerine, BACARD Limn, BACARD Pineapple, BACARD Coconut, BACARD Mango and BACARD Dragon Berry. Each offering in the BACARD flavored rum lineup begins with the recipe for BACARD Superior, which uses the time-honored methods of founder Don Facundo Bacard Mass, whose innovative use of distillation and charcoal filtration set the precedence for modern rum-making.

Throughout the summer, BACARD Grapefruit and BACARD Raspberry will be served at BACARD House Party events across the country, including Governors Ball in New York City. The rums will be offered in their signature serves, the BACARD Citrus Party Punch and the BACARD Red Rum Punch.

BACARD Citrus Party Punch
1 part BACARD Grapefruit
1 part BACARD Limon
2 parts orange juice
1 part grapefruit juice
4 lime wedges
Method: Pour all ingredients into a serving glass filled with ice. Squeeze two lime wedges into drink. Stir with a bar spoon. Garnish with an orange slice.

BACARD Red Rum Punch
1.5 parts BACARD Raspberry
1.5 parts BACARD Limon
1.5 parts BACARD Superior
1 part Grenadine
4 parts Sweet & Sour
1 part cranberry juice
Method: Pour all ingredients into a mixing glass and fill with ice. Cap with a tin and shake. Strain into a serving glass filled with ice. Garnish with a mint sprig and lemon wedge.

For more information on BACARD rum and flavored rums and cocktail recipes, visit www.BACARDI.com.

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About BACARD Rums and Flavored Rums
In 1862, Bacardi revolutionized the spirits industry when founder Don Facundo Bacard Mass began producing his remarkable light-bodied, smooth rum. The unique taste of BACARD inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquir, the Cuba Libre, the Pia Colada, and the Presidente. BACARD rums have won more than 550 awards for quality and taste making BACARD the world's most awarded rum. Today, BACARD is produced mainly in Puerto Rico, following the production legacy set forth by Don Facundo Bacard Mass crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com

The BACARD brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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