Varsity Releases First in Series, GAME ON

Varsity has released the first in a four book series with publisher Little, Brown Books for Young Readers. The young adult novel, Game On by Melanie Spring, is the first in the "A Varsity Novel" series and was published by Poppy, an imprint of Little, Brown Books for Young Readers.

Varsity, the leader in all things cheerleading, teamed up with the publisher on the series, which brings the experiences of cheerleaders to bookstores everywhere on September 3, 2013. Focused on the Junior Varsity squad at the fictional Northside High School, Game On taps into the love for the activity that all cheerleaders share.

"Cheerleaders are passionate about what they do, and can never get enough of anything related to cheerleading," says Nicole Lauchaire, Vice President of Corporate Marketing and Communications for Varsity. "We feel the same way, and this series gives us the chance to provide an authentic voice to the fiction market. We see hundreds of thousands of cheerleaders every year, and are thrilled to be a part of this series, which will resonate with so many of them."

Early reviews from cheerleaders who received advance copies are glowing. "Game On is the ultimate cheer book. Every cheerleader can relate to it," says Aiden Willis, a cheerleader at Memphis Catholic High School. Taylor Henderson, a cheerleader at East High School, agrees, "I absolutely love Game On! It captures the essence of being a cheerleader. It is also relatable to girls who aren't cheerleaders because every group of friends goes through the same struggles that were described in the book."

Cheer fans can check out the trailer, Game On Sneak Peek, to get a preview of what's in store in the book. Game On will be available at all bookstores as well as the Varsity Shop (www.shop.varsity.com). The next book in the series will be released Spring 2014.

If you need additional information, please contact Sheila Noone, snoone@varsity.com or 901-251-5959.

About Varsity
Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1974, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity's National Championships, many of which are held at the Walt Disney World Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors for Varsity events include Gatorade, Playtex Sport, Softlips, Oxy, PBTeen, and Herff Jones. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 325,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. In 2012, Varsity purchased American Cheerleader Magazine, which has showcased the cheerleading community since 1995. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.

SOURCE Varsity Brands, Inc.

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