The Clark Hulings Fund for Visual Artists to Host Art Business...

How does a talented artist “turn” professional? Which steps are required to be successful? What are ways an artist can become involved in the art community to grow their business? The Clark Hulings Fund for Visual Artists (CHF) will host its first Art Business Congress to address these and other questions on Friday, September 7, 2018, 4-6 PM at the Turner House (Oak Cliff Society for Fine Arts), 401 N Rosemont Ave, Dallas, TX 75208 (214) 946-1670. A reception will be held from 4-5 PM followed by a roundtable discussion at which five distinguished panelists representing various facets of the art industry and local Dallas/Fort Worth community provide their insights surrounding “What is a Professional Artist: Ingredients of a Successful Career.”

The roundtable will be moderated by Elizabeth Hulings, co-founder and director of CHF. The discussion will explore the key challenges for visual artists and offer potential solutions to help them navigate. Panelists include:

Nadia Fairlamb – an international woodworking artist who went to high school in Dallas
Kenda North – professor of photography at UT Arlington; works represented by Craighead Green Gallery
Alan Simmons – owner, Carneal Simmons Contemporary Art and Consultancy, Dallas Design District
Katherine Wagner – chief executive officer, Business Council for the Arts for North Texas
Liana Yarckin – owner, Lianna Yarckin Watercolors, Dallas

The Art Business Congress marks the start of CHF’s weekend-long event, the Art Business Summit that seeks to inspire visual artists to “Conquer the Changing Marketplace.” This business-development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for Saturday, September 8 and Sunday, September 9, the Summit takes place at The Alexander Mansion, 4607 Ross Avenue, Dallas TX 75204; 214-823-4533, just blocks from Dallas’ vibrant Arts District.

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant changes—not only regarding technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art Business Summit will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess, and sell their art effectively and profitably.

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a dedicated support team, squashing resistance, sales strategies, and much more. They can also participate in interactive sessions where they get to ask summit leaders their specific business questions.

The program will be led by Elizabeth Hulings, Carolyn Edlund, CHF sales director and events manager; and Daniel DiGriz, CHF education director. “Texas is home to a remarkably considerable number of working artists,” says Hulings. “We are thrilled to be delivering tangible business skills and training in the Lone Star State.”

Tickets are available here. In addition to summit admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

The location for this career-changing event is The Alexander Mansion. Since 1930, this stately structure has been home to The Dallas Woman’s Forum, which is now in its 111th year and still a force to be reckoned with in the city. The Forum is currently engaged in a full restoration of the historic mansion, one of the few remaining original homes on Ross Avenue and a remarkable example of its era. CHF welcomes the opportunity to call attention to this beautiful space, as well as to the Forum’s ongoing efforts to champion its community’s rich history, and its art and design.

About The Clark Hulings Fund

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist-formed and artist-led networks of opportunity. All this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

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For more information, please visit https://clarkhulingsfund.org/events/texas/
For press needs, including panelist bios/images, please contact Susan Morrow, smorrow@morrowpr.com.

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