Neebo, Inc. Launches BookSmart Textbook Rental Program for Students

Neebo, Inc. (the "Company"; NEEB*), the beneficial owner of Nebraska Book Company, Inc. and an industry leader in solutions for the college store marketplace, today announced the launch of a new program called BookSmart, a money-saving option for students of participating schools to have their required course material costs included in their tuition and fees.

"Through the cost and time savings of this program, Neebo's BookSmart program will help students get their required course materials in time for the first day of class, greatly enhancing their overall educational experience," said Sean O'Brien, area vice president of Neebo, Inc.'s College Stores segment.

With schools' participation in the BookSmart program, students will receive on average 50 percent off the national textbook average price, as the program enables students to receive the lowest prices for textbooks at a local level. The cost per student is calculated based on the total rental cost of textbooks for all students and is divided by the total number of credit hours being taken that year.

According to the 2012 NACS Foundation publication, Student Watch, students spent approximately $655 each on required course materials last year, and research shows that students are increasingly concerned with finding the lowest prices for their textbooks. As a result, students spend time and effort shopping for the best deals. With BookSmart, the hassle of trying to find the best prices at a convenient location is no longer an issue because the lowest price is offered locally-guaranteed. In addition, students can conveniently pick up and return all textbook rentals at their local participating bookstore, eliminating excess shipping costs and shipping delays.

BookSmart not only benefits students, but it also provides a number of advantages to schools that have an on-campus bookstore. The program:

• Allows faculty members the flexibility to choose their academic course material
• Ensures the student receives all required books before the first day of class
• Provides an early opportunity for local bookstores to build relationships with students
• Can be used as a recruiting tool for prospective students

For more information about Neebo, Inc.'s BookSmart program, visit http://www.neeboleasing.com or email info@neeboleasing.com.

About the Company
Neebo, Inc. is the beneficial owner of Nebraska Book Company, Inc., which began in 1915 with a single college store near the University of Nebraska campus and now operates more than 200 stores, serving more than 2 million students at colleges and universities nationwide. Nebraska Book Company, Inc. sells 6 million textbooks annually and installs more than 1,600 technology platforms and e-commerce sites at more than 2,500 stores. Additional information about Nebraska Book Company, Inc. can be found at the Company's website: http://www.nebook.com.

*Neebo, Inc. common stock is not listed, traded or quoted on any U.S. stock exchange or the OTC markets; however, trades in Neebo, Inc. common stock are reported on the OTC Grey Market under the symbol NEEB.