Montelle Intimates Joins Fight Against Breast Cancer with Special...

Do Good. Feel Beautiful.

Inspired by the strength and beauty of courageous women, Montelle Intimates is proud to announce its support for breast cancer patient care and the fight for a cure by donating $10 from the sale of each Special Edition Wire-free Bra to charity. Those who purchase the bra will receive a free matching Cheeky panty with their purchase! The bras are available at montelleintimates.com and in fine lingerie boutiques - over 35 boutiques from all over North America will be selling the bras in support of the initiative.

"At Montelle, we are committed to creating intimates for real life and empowering women through everything from their happiest milestones to their most intimate challenges," said Annette Smith, Brand Director. "This year, one of our own is batting breast cancer. The importance of offering bras that perfectly support and make women feel beautiful is amplified. This special bra does just that and gives us and our community the chance to give back.”

In true Montelle fashion, the Special Edition Wire-free bra in Pink Lily embodies a European-inspired aesthetic complemented by a commitment to complete comfort. The best-selling wireless silhouette features soft molded foam cups, ultra-soft microfiber and built-in versatility; the multi-position, multi-channel straps can be styled classic, halter and crisscross. It's the ultimate wire-free bra for everyday wear and is like having 3 bras in one!

Montelle’s donation will go directly to the Cedars Breast Cancer Program at the McGill University Health Center. The campaign will run throughout Breast Cancer Awareness Month this October.

About Montelle Intimates Inc.

Based in Montreal, Canada, Montelle® Intimates Inc. has been designing and manufacturing women’s intimate apparel since 1994. Staying at the forefront of market trends and consumer demand allows Montelle’s seasoned team to ensure carefully curated collections, designed with strong attention to detail alongside a commitment to superior customer service. Together, Montelle®, Fleur’t®, Fleur’t With Me™, Miel®, Lusomé® and HookedUp® Shapewear proudly present a comprehensive offering of contemporary lingerie, loungewear, sleepwear, shapewear and athleisure. Brands under the Montelle Intimates umbrella are currently available in fine lingerie boutiques, select retailers and online throughout Canada, the United States and Europe. http://www.montelleintimates.com