James Patterson Charges $300,000 for 'Self-Destructing' Book
One James Patterson fan will be able to purchase a self-destructing version of James Patterson's Private Vegas - for almost $300,000. 1,000 fans will be able to access a free, digital version, but it will disappear in 24 hours.
Check out more on the campaign here!
The advertising agenc said: "For the launch of James Patterson's new book, we decided to take the usual thrill of reading one of his novels to an unprecedented height and make his fans read against the clock.
"We created The Self-Destructing Book. The most thrilling reading experience ever. Patterson's fans have just 24 hours to read his new book, Private Vegas, before it destructs itself."
The lucky winner will receive:
A first-class flight to an undisclosed location.
Two nights stay in a luxurious boutique hotel.
A splendid reading space including perfectly chilled Champagne.
A well-trained bomb squad to handle the self-destructing book.
Gold binoculars inside a fine-leather case engraved with Patterson's initials.
An unforgettable 5-course dinner with Mr. James Patterson.
The whole Alex Cross book series autographed by Mr. James Patterson.
Check out the website to find out more information, and get a code to read the digital version of the book.
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