ENGAGE Offers Advice on Attracting Media Coverage for Your Company

WASHINGTON, Conn. and NEW YORK, Jan. 5, 2015 /PRNewswire/ Attracting the best media coverage resulting in greater awareness, sales, partnerships and general interest for your private or public company, brand, fund, facility, nonprofit or self just got a whole lot easier, thanks to a new book titled ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence and Grow Your Business (BSH, 2014, 238 pages).

In her latest effort, prolific entrepreneur and business book author Dian Griesel, Ph.D. provides a step-by-step, common-sense road map that enables you to draw attention resulting in favorable coverage from traditional print and broadcast media plus all new media outlets as well. Griesel conveys a vast array of strategiesorganized around 226 ready-to-act-upon "smart ideas"to get the attention of writers, reporters and producers working in all forms of traditional and new media.

ENGAGE lets you discover:

• The role of media relations in building investor confidence
• Why public relations is more powerful than advertising
• How to use social media to your greatest advantage
• How to create messages and pitches that editors and producers can't ignore
• How to position yourself as an industry expert
  ...and much more.

For almost three decades, the author and her team of talented writers, journalists and public relations professionals have had unparalleled success in creating and placing newsworthy stories and segments. Clients have enjoyed the massive benefits of being featured in major newspapers and magazines, seen on national TV and cable outlets, heard on radio, heralded in the blogosphere by key influencers and followed by the masses through Internet-based social media coverage and sharing.

If you are ready to learn how to effectively "engage" with the media in a whole new way that will grow your business locally, nationally and globallyENGAGE is the book you need to read.

ENGAGE is available on Amazon.com. To purchase a copy of the book, please visit www.amazon.com/dp/1936705133.

For more information on the book or the author, visit www.DGIcomm.com.

Media Contact:
Susan Forman
Dian Griesel Int'l.
(212) 825-3210
sforman@dgicomm.com

SOURCE Dian Griesel