Don G. Athukorala Launches New 2014 Marketing Push for Book

Don G. Athukorala Launches New 2014 Marketing Push for Book

Bloomington, Ind.

Author Don G. Athukorala takes a new approach in teaching what he foresees as life-changing ideals. Athukorala states his new book, "Buddha's Principle of Relativity: Mind Body Stress" (published by AuthorHouse), which is launching a new marketing campaign, is not simply a religious book. Rather, it is a scientific analysis of the philosophical doctrine proclaimed by Buddha.

"Dukkha" is the Buddhist concept of suffering. It is recorded that Buddha said, "I have taught one thing and one thing only, 'dukkha' and the cessation of 'dukkha'." Athukorala reports that through scientific study of the Buddhist principles outlined in his book, he found the link between these practices and the end of mental and physical suffering.

"When a person in a balanced state of mind gets disturbed by some disruption," Athukorala states, "the brain interprets as to whether it is favourable or unfavourable (as to how the brain feels about the disturbance, recalling from previous experiences) and then sends appropriate impulses to the body for necessary action."

"Buddha's Principle of Relativity" posits that through proper understanding of Buddhist teachings an individual can alter his or her brain's interpretation of a situation, which then impacts how the body reacts. Athukorala believes that within this 2,600-year-old teaching is the secret to a healthy body and sound mind.

Athukorala is set to promote his book in the coming months. "Buddha's Principle of Relativity" will be appearing in ads in the London Review of Books and the New York Review of Books magazines. Publication dates for these ads have not yet been determined, but Athukorala advises readers to keep a sharp lookout.

"Buddha's Principle of Relativity"
By Don G. Athukorala
Softcover | 5 x 8 in | 264 pages | ISBN 9781456782412
E-Book | 264 pages | ISBN 9781456782405
Available at Amazon and Barnes & Noble

About the Author
Don G. Athukorala was born into a Buddhist family and introduced to the principles of Theravada Buddhist philosophy at an early age. He received his bachelor's degree in engineering from the University of London. After retiring from a U.N.-sponsored irrigation and hydro-power project, he moved to Australia with his wife. He is also the author of "A Treatise on Mind-Body Stress."

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011. For more information or to publish a book, visit or call 0800 1974150. For the latest, follow @AuthorHouseUK on Twitter.