Circulation Management Association of Canada Merges with Magazines Canada

TORONTO, ON - The Circulation Management Association of Canada (CMC) has merged with Magazines Canada. The merger was unanimously recommended by the CMC Board and ratified by its members during the CMC's annual general meeting yesterday in Toronto. The CMC, Canada's national association for circulation professionals, will now take steps to dissolve the association and merge with Magazines Canada, the national trade association for all magazine media.

The CMC was formed in 1981 to provide training and professional development in circulation management. Magazines Canada, founded in 1973, is the national association representing the majority of Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business magazines. Following a similar merger announced earlier this year, Magazines Canada now continues the tradition of advocating and serving the Canadian magazine industry that goes back nearly 100 years, to the original founding of the Canadian Business Press in 1920.

Under this agreement, the longstanding partnership between the two organizations will be made permanent. Current CMC members will receive access to Magazines Canada's professional development events and services, and can elect to join a renewed and empowered Circulation Marketing Advisory Committee which will advise the Board and staff on professional development (including the MagNet conference), awards programs, and research. Additionally, the CMC legacy will continue under Magazines Canada in the form of a maintained brand identity and web archive.

"The CMC and Magazines Canada have worked together for many years in supporting the magazine marketing industry. This merger secures our ability to support the circulation industry at a national level for the years to come. Closer cooperation and one collective voice means a stronger, brighter future for magazine marketing professionals, and I look forward to working together," said Amanda Beattie, President of the Circulation Management Association of Canada and Audience Marketing Manager for AZURE Magazine.

"This is a great move for the industry: it builds off Magazines Canada's strong national marketing campaigns and the distribution service that we offer our members. Even more importantly, a merger with the CMC brings the voices and perspectives of important players along the supply-chain to the table from suppliers and distribution all the way to retail it makes a lot of sense for us to be working together," said Scott Jamieson, Chair of Magazines Canada's board of directors and Director of Engagement for Annex Business Media.

About Magazines Canada
Magazines Canada is the national association representing the majority of Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business magazines. French and English member titles cover a wide range of interests across multiple platforms including arts and culture, business and professional, lifestyle and food, news and politics, sports and leisure, women and youth. The association focuses on government affairs, professional development, coordinating national awards programs and marketing campaigns, and delivering services that meet the needs of the magazine industry.

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