Tim is South West editor for BroadwayWorldUK. He is a theatre and comedy writer based in Bristol. A lifelong passion for theatre and performing arts have led him to contribute to a variety of publications and blogs. Follow him on twitter @tim_g_wright.
The industry has long grappled with a simple question: how do you get non-habitual theatregoers into the theatre? COVID-19 may be a serious threat to the arts, but it's going to accelerate a long overdue change.
If you speak to someone who says they don't like musicals, chances are, when you mention The Book of Mormon you'll be greeted with more enthusiasm than scepticism.
Occasionally, when musicals head out on tour, the grandeur and the spectacle that exists to thrill audiences in London seems to get lost somewhere around the M25.
It's fitting that the once industrial space of the Tobacco Factory is now the dystopian setting for the latest outing of the Factory Company - a gender-bending A Midsummer Night's Dream.
There's something undeniably irrepressible about Kinky Boots - it's a fully sequined, unabashed romp through a true (ish) story of a shoe factory threatened with closure until a radical idea to start producing oh so fabulous boots for drag queens appears.
'Comedy is tragedy that happens to other people' writes Angela Carter in her 1992 book Wise Children and that is the starting point for Emma Rice's furiously fast adaptation in this, the first outing for her newly formed theatre company of the same name.