SXSW Welcomes First Lady Michelle Obama as Keynote Speaker Today
South by Southwest (SXSW) is honored to welcome as part of a Keynote Conversation at SXSW Interactive, First Lady Michelle Obama at SXSW Music today, March 16.
This marks the first time in the 30-year history of SXSW that a sitting President and the First Lady have participated in the event, which is known for showcasing the most innovative ideas and creative talent of our time.
Over the past 30 years, SXSW has become the premier destination to discover game-changing new technologies, films, and artists while networking with some of the brightest minds where ideas and topics converge to unite all industries and cultures.
First Lady Michelle Obama comes to SXSW Music to discuss the Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. The SXSW Music Conference brings the global music industry together and offers the perfect platform to celebrate Women's History Month, as the First Lady provides her call to action to support girls' education.
"I can't imagine a better way to celebrate our event's 30th year than to welcome both the President and First Lady to SXSW," said SXSW Co-founder Roland Swenson. "As each new generation comes up at SXSW they look for ways they can be of service, and it's important to reflect and support that message. President and Mrs. Obama's visit here will inspire attendees to that purpose."
First Lady Michelle Obama's event is open to all SXSW Music, Film, Gold, and Platinum registrants.
The South by Southwest (SXSW) Conferences & Festivals offer the unique industry convergence of music, film, and emerging technologies. Fostering creative and professional growth, SXSW is the premier destination for discovery. The event is a launch pad for innovative content with new media presentations, music showcases and film screenings providing exposure for creators and compelling entertainment for attendees. SXSW 2016 takes place March 11-20 in Austin, TX. For more information, visit www.sxsw.com.
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