Photo Coverage: Miss Ultimo - Photocall

Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England.

Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England.

Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England.

Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England.

Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England.

Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England.

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends a photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends a photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre with Michelle Mone, creator of Ultimo on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends a photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre with Michelle Mone, creator of Ultimo on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images

GLASGOW, SCOTLAND - FEBRUARY 09: Peaches Geldof attends photocall to launch 'Miss Ultimo' Valentine Collection at the Silverburn shopping centre on February 9, 2010 in Glasgow, Scotland. Photo by Jeff J Mitchell/Getty Images