Original Star Jason Alexander Set for Q&A at MERRILY WE ROLL ALONG Documentary Screening in L.A. Tonight

By: Nov. 25, 2016
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Tony and SAG Award winner Jason Alexander, who starred in the original Broadway cast of Merrily We Roll Along, will participate in a Q&A at one of the first Los Angeles public screenings of the new documentary, Best Worst Thing That Ever Could Have Happened - a thrilling, behind-the-scenes look into the 'then' and 'now' of perhaps Stephen Sondheim's most beloved work, Merrily We Roll Along.

Mr. Alexander, who appears in the film as part of a series of candid interviews with original company members, will sit for a moderated Q&A directly following the 7:00PM screening of the film tonight, November 25, at Laemmle Royal (11523 Santa Monica Blvd) in West LA. Only ticket holders to the film will be admitted for the Q&A. Mr. Alexander will also introduce the film at the 9:45PM showing the same night. Tickets can be purchased by clicking here.

The Los Angeles premiere of Best Worst Thing comes just one week after the impressive box office debut of the film in New York City, where it scored on just two screens with strong ticket sales at both NYC locations: Film Society of Lincoln Center's Elinor Bunin Munroe Film Center as well as the IFC Center. It ended the weekend as the 'per screen' #1 documentary at the box office. The film's strongest day of sales was Sunday, indicating strong word of mouth from the Friday and Saturday showings. In response to this successful launch, both NYC theaters have extended the film for additional weeks. The film is being distributed theatrically byAbramorama.

Best Worst Thing... is being distributed theatrically by Abramorama, the industry's preeminent distributor of independent cinema. The film had its celebrated world premiere at the New York Film Festival on Sunday, October 9, 2016.

Best Worst Thing..., a production of Atlas Media Corp. in association with Allright Productions, is directed by original Merrily We Roll Along cast member and acclaimed director Lonny Price and produced by Bruce David Klein with Lonny Price, Kitt Lavoie and Ted Schillinger. Scott Rudin and Eli Bush serve as executive producers. The film features never-before-seen footage and interviews with the legendary Stephen Sondheim, Harold Prince, and original cast members including Jason Alexander, Tony® winner Tonya Pinkins, Broadway veteran Jim Walton, Ann Morrison and many more.

Best Worst Thing That Ever Could Have Happened is the must-see chronicle of Stephen Sondheim and Harold Prince's much ballyhooed reverse chronology musical Merrily We Roll Along which closed after just 16 performances in 1981 but gradually assumed legend status. This alternately heartbreaking and euphoric film focuses on the original cast members, then and now, and the special place this experience holds in their memories.

Atlas Media is an award-winning independent multi-platform producer of non-fiction television series, specials, theatrical documentaries and digital entertainment. Its ratings-grabbing TV productions have become staple programming for U.S. networks such as MTV, History, Discovery Channel, E! Entertainment, Travel Channel, National Geographic Channel, Food Network, Investigation Discovery, NBCUniverso -- as well as national syndication, multiplatform home entertainment services, and distribution in 100+ markets worldwide. Atlas also produces hundreds of webisodes for brands and other client online platforms.Best Worst Thing... is produced through its Theatrical Documentary division which releases films which have won multiple awards at festivals around the globe before opening theatrically - including Meat Loaf: In Search of Paradise and Robert Blecker Wants Me Dead. For eleven years in a row, Atlas has been named to RealScreen magazine's prestigious annual "Global 100" list of the largest and most influential providers of non-fiction entertainment in the world. For more info, visit www.atlasmedia.tv.

Abramorama is the leading distributor of independent cinema in the US today, with sustained independent cinema theatrical success in the specialty box office nationwide. An innovator in the focused personalized form of film distribution that provides invaluable alternatives to filmmakers and content owners, Abramorama PIONEERS audience engagement with dynamic cinema via multiple release platforms. An industry leader in marketing and promotion, Abramorama continues to trail-blaze exciting new pathways for filmmakers to find their audience.

Over the course of more than 20 years, Abramorama has successfully distributed and marketed hundreds of films, including Ron Howard's The Beatles: Eight Days A Week-The Touring Years; Dawn Porter's Trapped; Asif Kapadia's Senna, Neil Young'sGreendale; Cameron Crowe's Pearl Jam Twenty; Sacha Gervasi's Anvil! The Story Of Anvil; Banksy's Academy Award®-nominated, Exit Through The Gift Shop; Laurie Anderson's astonishing New York Times critics' pick, Heart of a Dog, Showtime's Listen To Me Marlon (National Board of Review Winner) and Drafthouse's The Look of Silence (2016 Documentary Academy Award®-Nominee and 2015 IDA Best Documentary Winner). For more information, visit www.abramorama.com.



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