N:OW At PROJECT Debuts New Content For West Coast Edition

N:OW, the exploratory platform for discovery in menswear will open its West Coast edition at PROJECT Las Vegas after wrapping an informative session at PROJECT New York at Men's Market.

On February 5th, N:OW will showcase the best in culturally relevant men's trend and ready to wear from brands including Alpha Industries, Champion, Candor, Fairplay, Pink Dolphin, Rothco and Publish. Alongside exhibiting brands in the space, N:OW Forums will feature highly anticipated panels and keynotes curated by WGSN with expert industry voices from Highsnobiety, The Real Real and Grailed.

Iconic Harlem rapper A$AP Ferg will perform for the Official PROJECT After-Party at Light Nightclub on February 6th, sponsored by Champion to celebrate this season of the Las Vegas market.

Last month in New York, menswear industry leaders and experts converged over three days. The neighborhood featured streetwear and contemporary brands such as Atomic Mission Gear, éS, Huffer, Brixton and aforementioned brands Champion and Candor.

Panelist included editors from GQ, Highsnobiety and representatives from brands such as Rowing Blazers, and Moose Knuckles as well as leading trend forecaster WGSN and menswear anthropologist Mordechai Rubenstein aka @MisterMort.

Topics for N:OW in Las Vegas include retail trends for FW'19, the new luxury, takeaways for resale and vintage markets and a retrospective on youth culture.

N:OW returns to the Mandalay Bay Convention Center, Las Vegas, February 5 - 7

For more information on the show happenings follow along
https://www.ubmfashion.com/shows/project