INDUSTRY: Social Insight Report - March 18th - AIN'T TOO PROUD and THE FERRYMAN Top Growth!
Ain't Too Proud held the top musical spot for the third consecutive week, while The Ferryman bumped Network as the top play after multiple weeks in the top spot.
With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.
Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were Ain't Too Proud (7.56%), Be More Chill (2.69%), The Cher Show (1.28%), The Prom (1.25%) and My Fair Lady (1.07%).
The top growing current Broadway plays were The Ferryman (2.22%), To Kill A Mockingbird (1.95%), Network (1.27%), Cursed Child (0.19%) and Burn This (0%).
The top growing upcoming Broadway productions were Oklahoma! (11.91%), Hadestown (4.76%), Tootsie The Musical (3.21%), BeetleJuice (2.80%) and Moulin Rouge (0.16%).
The top growing shows this week on Facebook were Cursed Child (+1,618), Aladdin (+1,276), Hamilton (+893), Come From Away (+642) and Dear Evan Hansen (+576).
The shows with the least growth were The Lion King (-357), Wicked (-171), Book of Mormon (-157), The Phantom of the Opera (-55) and Kinky Boots (-23).
The Broadway shows which had the most growth being talked about on Facebook were Aladdin (+39,612), Hamilton (+2,928), Be More Chill (+2,543), Frozen (+2,303) and Waitress (+1,470).
The Broadway shows which are down most being talked about on Facebook were The Lion King (-9,880), To Kill A Mockingbird (-8,378), Wicked (-2,880), Come From Away (-2,629) and Kinky Boots(-2,214).
Check Ins Growth
The Broadway shows up in check ins for last week were The Lion King (+1,039), Frozen (+939), Kinky Boots (+871), Cursed Child (+861) and King Kong (+812).
The top growing shows this week on Twitter were Hamilton (+2,189), Be More Chill (+739), Dear Evan Hansen (+662), Waitress (+477) and Frozen (+215).
The shows with the least growth were Book of Mormon (-83), and Kinky Boots (-9).
The top growing shows this week on Instagram were Be More Chill (+3,501), Dear Evan Hansen (+2,321), Aladdin (+1,925), Waitress (+1,922) and Anastasia (+1,276).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Musical - Ain't Too Proud
Top Play - The Ferryman