INDUSTRY: Social Insight Report - December 18th - The Band's Visit and Farinelli and the King Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were The Band's Visit (6.06%), Spongebob (5.00%), Once On this Island (4.06%), Dear Evan Hansen (1.74%) and Anastasia (1.52%).

The top growing current Broadway plays were Farinelli and the King (21.48%), M. Butterfly (2.68%), Latin History for Morons (2.61%), Parisian Woman (2.24%) and Meteor Shower (1.46%).

The top growing upcoming Broadway productions were My Fair Lady (21.55%), Angels in America (4.71%), King Kong (4.33%), Mean Girls (1.96%) and Escape to Margaritaville (1.50%).

Likes

The top growing shows this week on Facebook were Anastasia (+3,505), Dear Evan Hansen (+2,441), School of Rock (+1,534), Hamilton (+1,227) and Come From Away (+866).

The shows with the least growth were Book of Mormon (-183), The Phantom of the Opera (-9), Kinky Boots (+3), Bronx Tale (+14) and Meteor Shower (+19).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Dear Evan Hansen (+22,273), Wicked (+14,878), The Lion King (+3,587), Come From Away (+3,278) and Mean Girls (+1,845).

The Broadway shows which are down most being talked about on Facebook were Waitress (-39,502), Hamilton (-24,485), Frozen (-9,554), School of Rock (-9,132) and The Phantom of the Opera(-8,744).

Check Ins Growth

The Broadway shows up in check ins for last week were Waitress (+1,015), Spongebob (+914), Wicked (+904), Hamilton (+895) and Hello, Dolly! (+882).

The top growing shows this week on Twitter were Hamilton (+2,816), Dear Evan Hansen (+788), Spongebob (+354), Wicked (+207) and Anastasia (+193).

The shows with the least growth were Book of Mormon (-91), King Kong (+7), Escape to Margaritaville (+11), Bronx Tale (+12) and Beautiful (+13).

The top growing shows this week on Instagram were Dear Evan Hansen (+5,003), Hamilton (+4,729), Spongebob (+2,004), Anastasia (+1,246) and Wicked (+1,174).

The shows with the least growth were Play That Goes Wrong (+19), The Children (+31), King Kong (+31), Bronx Tale (+39) and Meteor Shower (+40).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - The Band's Visit

Top Play - Farinelli and the King