INDUSTRY: Social Insight Report - April 9th - Mean Girls and Three Tall Women Top Growth

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Mean Girls (6.85%), Summer (5.41%), Carousel (4.05%), My Fair Lady (3.92%) and The Band's Visit (2.25%).

The top growing current Broadway plays were Three Tall Women (6.58%), Children Of A Lesser God (6.12%), Angels in America (3.86%), The Iceman Cometh (3.57%) and Cursed Child(3.46%).

The top growing upcoming Broadway production was King Kong (2.81%), .

Likes

The top growing shows this week on Facebook were Cursed Child (+21,305), Mean Girls (+2,028), Hamilton (+670), Come From Away (+654) and Frozen (+558).

The shows with the least growth were Book of Mormon (-499), The Lion King (-111), The Phantom of the Opera (-100), Chicago (-12) and Saint Joan (11).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Mean Girls (+22,518), Hamilton (+11,188), Kinky Boots (+3,557), Cursed Child (+2,295) and Wicked(+2,200).

The Broadway shows which are down most being talked about on Facebook were The Lion King (-21,897), Frozen (-8,003), Waitress (-6,417), Anastasia (-6,398) and School of Rock (-5,928).

Check Ins Growth

The Broadway shows up in check ins for last week were Kinky Boots (+1,177), Cursed Child (+1,161), Escape to Margaritaville (+1,068), Hamilton (+1,064) and Summer (+993).

The top growing shows this week on Twitter were Hamilton (+2,646), Dear Evan Hansen (+986), Mean Girls (+751), Spongebob (+302) and Wicked (+190).

The shows with the least growth were Book of Mormon (-68), Bronx Tale (+4), Play That Goes Wrong (+7), King Kong (+7) and The Iceman Cometh (+8).

The top growing shows this week on Instagram were Mean Girls (+5,140), Hamilton (+3,419), Dear Evan Hansen (+2,911), Cursed Child (+2,367) and Wicked (+1,200).

The shows with the least growth were The Iceman Cometh (+13), King Kong (+21), Play That Goes Wrong (+25), Three Tall Women (+46) and Rocktopia (+59).

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