Camp Broadway Announces ShowPoints Partnership

Camp Broadway and Audience Rewards, the Official Loyalty Program of Broadway, announced a new marketing partnership designed to make theatergoing more accessible and affordable for the family audience. Beginning immediately, Audience Rewards members who enroll children in Camp Broadway's New York summer camp programs can earn 1,000 Audience Rewards ShowPoints redeemable for free tickets, merchandise and special experiences. Audience Rewards' free ticket awards start at 2,800 points.

Now celebrating its 14th year, Camp Broadway is being presented July 13-17 and August 3-7 in New York City. The camps feature master classes in singing, dancing and theater arts taught by Broadway-trained faculty. Kids 9 -12 and 13 -18 will rehearse Broadway production numbers, receive insights from the crew of a hit show, attend a matinee of a Broadway show, enjoy master class workshops and meet-and-greets with special guests, and participate in a musical presentation for friends and family. Kids 6-8 will attend a half day program of singing and dancing, make their own scenery and costumes, and perform in a presentation for friends and family. These programs are perfect for kids who want an intensive musical theatre experience in a condensed time period.Open to all skill levels, no prior experience is required. For more information, visit www.campbroadway.com. To enroll in Audience Rewards, visit www.AudienceRewards.com.

According to The Broadway League's recent Broadway Audience Research Report, the 2007-2008 season saw the largest percentage of children and teenagers in the audience in the past thirty years. In terms of admissions, young adults ages 18 and under accounted for a record-breaking 1.5 million tickets. Camp Broadway is developing a series of exclusive member events designed for elementary children, tweens and young adults to enhance their appreciation of live theatre.

"Broadway is a family-friendly entertainment destination and our partnership with Camp Broadway enables us to offer our members points earning opportunities on a wide variety of activities ranging from 5-day camps and specialty workshops to dinner/theatre packages themed around the Broadway productions featured in our program," said Josh Lesnick, CEO and President of Audience Rewards. "These programs make Broadway appealing and relevant, especially to families from outside of New York who may not have this kind of program in their city."

Since 1995, Camp Broadway has enabled over 200,000 children to attend a Broadway show through our summer camps, annual special events and educational workshops. We are committed to building the audience for the future. Engaging one child means we engage his or her entire extended family-siblings, parents, grandparents and friends.

Working with Audience Rewards, Camp Broadway provides us with the tools to maintain a meaningful and, hopefully, life-long relationship with our families.

For more information on Camp Broadway, visit www.CampBroadway.com or contact Lisa Poelle at lisa@campbroadway.com or 212-575-2929.

About Camp Broadway
Camp Broadway is Broadway's original summer camp for theatre-loving kids. Since 1995, the company has grown into a leader in theatre arts programming, special events, and curricula development as publisher of StageNOTES®: A Field Guide For Teachers. Camp Broadway has hosted 10,000 kids from every state and over 40 countries at its annual summer camps in NYC and across America, while providing first-time Broadway show experiences to over 200,000 children through its workshops and community outreach programs. The recipient of the 2002 Standing Ovation Award from the Educational Theatre Association, Camp Broadway has been featured on the Macy's Thanksgiving Day Parade® telecast from 2001-2008. Camp Broadway is dedicated to presenting programs that promote life-long learning through the performing arts.

About Audience Rewards
Audience Rewards is the official loyalty program of Broadway and provides benefits and rewards for fans of the performing arts. The program represents a first-of-its-kind marketing alliance between key theatre owners and national tour presenters. Membership is free and fans can earn points when they purchase tickets and through program partners that can be used for free tickets, theatre collectibles, unique experiences, and more. Members also benefit from ticket pre-sales and VIP access to shows and events. Consumers can enroll at the official site, www.audiencerewards.com.

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