Anthropologie's BHLDN Taps Peter Som for Bridal

"We want, more than anything, to help a woman create an event that reflects her own unique perspective... to a tee. We want to give a bride that edit she's been searching for-with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids-in mix-and-match frocks with rich hues and unexpected details."

But it goes beyond the dress. Their goal, and the reason they drape, fold, bustle, and stitch, is to start a conversation with their customer-to build a resource where she can come to find inspiration and to share with those closest to her, as well as their broader coterie.

Be you. Be loved. BHLDN