BWW JR: ANNIE Casting- Shine Like the Chrysler Building!

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Arielle Tepper Madover isn't just a Tony award winning Broadway producer, she's also a mom. Like all of us, she puts a lot of value on her kids' emotional development, and she recognizes how important self-esteem is, especially for young girls. That's why when Madover decided to bring Annie, the first musical she'd ever seen as a child, back to Broadway, she got to work at reinventing the casting process for child actors, putting the experience of auditioning and a sense of accomplishment ahead of competition and fear of rejection.