Marketing Manager (Marketing/Communications) - Theatre Bay Area

MARKETING MANAGER (Marketing/Communications)



Theatre Bay Area, one of the largest regional performing arts service organizations in the nation, is restructuring its marketing team to comprise of two (2) new full-time, salaried Marketing Manager positions with benefits: one with a focus on communications and marketing TBA’s programs; and the other focusing on advertising and audience development. Both positions will operate as a team to promote and market Theatre Bay Area, will work closely on a new branding campaign with a local consultant, and will report to the organization’s Managing Director.



MAJOR AREAS OF RESPONSIBILITY



Marketing

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Design and implement strategies to promote and market Theatre Bay Area, increase its membership, and encourage greater participation in its various programs.

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Lead efforts to develop and integrate effective, consistent, and accurate messaging, reinforcing Theatre Bay Area’s brand, through multiple channels.

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Work closely with Theatre Bay Area staff to plan and execute marketing activities, including the crafting and delivery of all marketing materials, print advertisements, online ads, email

blasts, website designs, and other collateral materials.

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Manage and monitor marketing budgets.

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Manage ongoing analysis and reporting of user data set.



Communications and Public Relations

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Act as primary project manager for TBA member (“Maker”) communications and oversee content creation and delivery of email blasts, newsletters (e.g., “the Insider”), and other online communications.

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Develop and implement marketing campaigns for TBA membership, programming, and events including e-newsletters, website, email, print, social, and online ads.

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Design public relations initiatives to raise the profile of Theatre Bay Area, its programs, and the wider field.

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Along with the editorial committee and Features Curator, coordinate the content distribution of TBA’s journalism.

·

Research industry trends to analyze internal campaigns and improve e-marketing efforts.





Qualifications

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Knowledge of Bay Area performing arts community with high interest in theatre. Passion for marketing, sales and customer service.

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Demonstrated experience developing and implementing successful strategies for reaching diverse audiences.

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Minimum 4 year experience in a relevant field.

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Exceptional project management, strategic thinking and time-management skills.

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Superior written communication skills across all areas of marketing with strong editing skills.

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Familiarity with Adobe Suite (Photoshop, InDesign, Dreamweaver, and Illustrator) and the ability to design for both print and web.

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Experience working with CRM systems, Microsoft Office Suite, and Mailchimp (or equivalent).

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Ability to work as a self-starter in a fast-paced, incredibly dynamic, team-based environment with limited resources and lots of passion.





Application process



Submit a cover letter addressing why you are the best candidate for this position, a

resume with references, salary requirements, and a pertinent writing sample

with “MARKETING MANAGER” in the subject line to:



Rachel Fink, Managing Director, Theatre Bay Area at rachel@theatrebayarea.org



Deadline: Priority given to applications received by July 14.