VIDEO: BOB DYLAN Set to Star in New Chrysler Super Bowl Spot
The music of legendary singer Bob Dylan will be featured in a new TV spot for Chobani, set to air during Sunday's Super Bowl game. Below, get a first look at the ad featuring Dylan's 1966 hit "I Want You".
In addition, Billboard.com has confirmed that the music legend himself will star in a new commercial for Chrysler which also air during the broadcast. No details have been revealed as to which Dylan classic will provide the soundtrack for the commercial.
Spokespeople for both Chrysler and Dylan have declined comment on the report, but the spot is expected to advertise the automaker's new 200 model, which was introduced at the Detroit Auto Show earlier this month by Chrysler Group CEO Sergio Marchionne.
Dylan's early songs, such as "Blowin' in the Wind" and "The Times They Are a-Changin'", became anthems for the US civil rights and anti-war movements. Leaving behind his initial base in the culture of thefolk music revival, Dylan's six-minute single "Like a Rolling Stone" radically altered the parameters of popular music in 1965. His recordings employing electric instruments attracted denunciation and criticism from others in the folk movement.
Dylan's lyrics have incorporated a variety of political, social, philosophical, and literary influences. They defied existing pop music conventions and appealed hugely to the then burgeoning counterculture. Initially inspired by the performance style of Little Richard, and the songwriting of Woody Guthrie, Robert Johnson, and Hank Williams, Dylan has both amplified and personalized musical genres. His recording career, spanning fifty years, has explored many of the traditions in American song-from folk, blues, and country to gospel, rock and roll, and rockabilly to English, Scottish, and Irish folk music, embracing even jazz and swing. Dylan performs with guitar, keyboards, and harmonica. Backed by a changing line-up of musicians, he has toured steadily since the late 1980s on what has been dubbed the Never Ending Tour. His accomplishments as a recording artist and performer have been central to his career, but his greatest contribution is generally considered his songwriting.
Since 1994, Dylan has published three books of drawings and paintings, and his work has been exhibited in major art galleries. As a songwriter and musician, Dylan has sold more than 100 million records worldwide and received numerous awards over the years including Grammy, Golden Globe, and Academy Awards; he has been inducted into the Rock and Roll Hall of Fame, Minnesota Music Hall of Fame, Nashville Songwriters Hall of Fame, and Songwriters Hall of Fame. The Pulitzer Prize jury in 2008 awarded him a special citation for "his profound impact on popular music and American culture, marked by lyrical compositions of extraordinary poetic power." In May 2012, Dylan received the Presidential Medal of Freedomfrom President Barack Obama.