Tyler Perry Drives OWN to Highest-Rated Month in Network History
OWN: Oprah Winfrey Network scored its highest rated month in network history in Primetime in August across all key demos delivering +23% growth in total viewers, +26% growth in W25-54 and +27% African American women 25-54 versus last month. OWN ranked as a Top 20 ad-supported cable network for the month in women 25-54 and for three consecutive months, OWN has ranked as a top three cable network for African-American women 25-54.
The network highs were driven by OWN's popular series including its first scripted shows from Tyler Perry, "The Haves and The Have Nots" (Tuesdays at 9 p.m.) and "Love Thy Neighbor," (Wednesdays at 9 p.m.) as well as the return to the Primetime lineup of "Iyanla: Fix My Life" (Saturdays at 9 p.m.), "Welcome to Sweetie Pie's" (Saturdays at 10 p.m.) and "Oprah: Where Are They Now?" (Sundays at 10 p.m.) in addition to the network's flagship series "Oprah's Next Chapter" (Sundays at 9 p.m.).
Below are the nightly August ratings highlights.
"The Haves and The Have Nots" (Tuesdays at 9 p.m.) has grown for six consecutive weeks in the key female demo scoring its highest rated episode on August 20 with a 1.76 W25-54 rating. It was also the #1 telecast in series history for African-American women 25-54 (10.77 rating). For the third week in a row, the series has averaged over two million viewers and for four straight weeks it has ranked as Tuesday night's #3 telecast on cable for women 25-54 making OWN a top five cable network for the month of August on Tuesday nights.
"Love Thy Neighbor" (Wednesdays at 9 p.m.) is averaging over 1 million weekly viewers and has propelled OWN to rank as the #1 network on Wednesday nights for African-American women 25-54 for the third consecutive month.