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Twentieth Century Fox Announces LEGO & THE SIMPSONS Branded Merchandise

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Twentieth Century Fox Announces LEGO & THE SIMPSONS Branded Merchandise

The LEGO Group today announced a new partnership with Twentieth Century FOX Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS. In addition, FOX is scheduled to air a special LEGO episode of The Simpsons in May 2014 featuring Springfield and its cast of characters in LEGO form.

Scheduled to launch this February in LEGO stores and via the LEGO Shop at Home catalog and website, the construction set will recreate the iconic Simpsons family house in LEGO form. Also included in the LEGO and The Simpsons construction set is the entire family: Homer, Marge, Bart, Lisa and Maggie along with neighbor Ned Flanders. A separate line of 16 LEGO The Simpsons minifigures will launch in all mass toy retailers in May 2014.

"We are thrilled to collaborate with FOX during the 25 th anniversary year of the Simpsons," said Jill Wilfert, Vice president licensing & entertainment at The LEGO Group. "We know our fans will love The Challenge of building the Simpsons' family home in great detail and the ability to collect quintessential characters in LEGO minifigure form will let them showcase their love of the show in a whole new way. We are also excited that The Simpsons will be created in LEGO form, truly bringing this partnership to life."

"We are kicking off the 25 th anniversary of The Simpsons in a big way, and we think LEGO-loving fans of the show will be impressed with this collaboration that represents the best of both iconic worlds through the LEGO and The Simpsons construction set, minifigures and LEGO-themed episode," said Jeffrey Godsick, president of Twentieth Century FOX Consumer Products. "Our partnership with LEGO is the perfect addition to the range of product lines that will be introduced globally in celebration of this great milestone achievement in television history."

Created by Matt Groening, The Simpsons is the longest-running scripted show in TV history. Since premiering in December 1989, the series has become a cultural phenomenon, recognizable throughout the world. The show was named the "Best Show of the 20th Century" by Time Magazine, has won 28 Emmys and its theatrical short, "The Longest Daycare," was nominated for a 2012 Oscar.

The LEGO The Simpsons house will be available February 1 st in LEGO retail outlets for $199.99 (USD). The line of LEGO The Simpsons minfigures will launch in May 2014 in all major toy retailers for $3.99 (USD) each.

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com


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