TONIGHT SHOW Valentine's Day Special is No. 1 for the Night in Key Demo

By: Feb. 15, 2016
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"The Tonight Show Valentine's Day Special" (1.4/4 in 18-49, 5.0 million viewers overall from 9-11 p.m. ET) is the #1 telecast of the night on the Big 4 networks in adults 18-49 and wins the time period among the Big 4 in adults, men and women 18-49 and 25-54.

Tops "Tonight's" season average for regular telecasts by +47% in 18-49 (1.43 vs. 0.97, L+SD) and in total viewers by +43% (5.023 million vs. 3.508 million).

Delivers NBC's highest total-viewer result in the slot, excluding live news and sports and the Golden Globes, since April 12, 2015 (5.9 million) and grows +23% from its first half-hour to its fourth in adults 18-49 (1.3 to 1.6) and by +31% in women 18-49 (1.3 to 1.7).

An encore telecast of "An SNL Valentine" (0.9/3 in 18-49, 3,9 million viewers overall from 8-9 p.m. ET) ties for #2 in the time period among the Big 4 in adults 25-54 and grows +25% from its first half-hour to its second in adult 18-49 rating (0.8 to 1.0).

"Dateline NBC" (0.9/3 in 18-49, 4.5 million viewers overall from 7-8 p.m. ET) grows +13% from its first half-hour to its second in adult 18-49 rating (0.8 to 0.9).

Ties for #2 in the slot among the Big 4 in women 18-34.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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