THE BACHELORETTE Continues to Take Time Period in Total Viewers

July 22
4:11 2014
THE BACHELORETTE Continues to Take Time Period in Total Viewers

During the week of July 14, 2014, ABC's "The Bachelorette" finished among the Top 10 most-watched TV programs overall (No. 8) and was the No. 7 broadcast series in Adults 18-49. The Net's "20/20" was the No. 1 newsmagazine for the 2nd week in a row in both Adults 18-49 and Adults 25-54.

ABC grew year to year for the 4th straight week by double-digit percentages in Total Viewers (+11% - 4.1 million vs. 3.7 million on w/o 7/15/13) and was up the most among the broadcasters.

Monday

ABC took second place among the broadcast networks on Monday in Adults 18-49 (1.5/5), behind FOX with its line-up that included the season finale of "24: Live Another Day." ABC led the night in key Women (W18-49/W25-54). ABC's "The Bachelorette" was Monday's No. 1 broadcast show in Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

"The Bachelorette" (8:00-10:01 p.m. - 6.9 million and 1.7/5 in AD18-49):

From 8:00-10:01 p.m., ABC's "The Bachelorette" was the most-watched show (6.9 million) in its 2-hour Monday time period for the 7th consecutive telecast.

"The Bachelorette" was the No. 1 most-social broadcast series (120,599 tweets) on Monday night for the 5th week in a row, surging +34% week to week.

"Mistresses" (10:01-11:00 p.m. - 3.7 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" was up week to week by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and held steady in Total Viewers (3.7 million). The ABC drama was up year to year in Total Viewers (+6% - 3.5 million on 7/15/13).

Tuesday

"Extreme Weight Loss" (8:00-10:00 p.m. - 3.7 million and 1.0/3 in AD18-49):

ABC's "Extreme Weight Loss" grew its overall audience week to week by 7% in Total Viewers (3.7 million vs. 3.5 million) to turn in its most-watched telecast in 6 weeks (since 6/3/14) and was up over its year-ago telecast by 6% (3.5 million on 7/16/13).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.6 million and 1.1/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Celebrity Wife Swap" (1.1/3) tied NBC's "Night Shift" season finale (1.1/4) among Adults 18-49 and beat the NBC drama by 14% in Adults 18-34 (0.8/3 vs. 0.7/3).

"Celebrity Wife Swap" grew for the 2nd straight week in Total Viewers (+9% - 3.6 million vs. 3.3 million) and was up 10% in Adults 18-49 (1.1/3 vs. 1.0/3), hitting 3-week highs in both Nielsen measures - since 6/24/14.

"Rookie Blue" (9:00-10:00 p.m. - 5.4 million and 0.9/3 in AD18-49):

From 9:00-10:00 p.m., ABC's "Rookie Blue" (5.4 million) took a strong second to CBS' "Big Brother" in Total Viewers, outdrawing Fox's "Gang Related" (2.6 million) by 2.8 million viewers and NBC's comedies ("Welcome to Sweden"/"Working the Engles" = 2.4 million) by 3.0 million.

"Rookie Blue" grew its overall audience from the prior week in Total Viewers (+6%) to post its most-watched telecast since its season premiere 4 weeks ago (since 6/19/14) and was up over its year-ago telecast (+4% - 5.2 million on 7/18/13).

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