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THE BACHELORETTE Continues to Take Time Period in Total Viewers

THE BACHELORETTE Continues to Take Time Period in Total Viewers

During the week of July 14, 2014, ABC's "The Bachelorette" finished among the Top 10 most-watched TV programs overall (No. 8) and was the No. 7 broadcast series in Adults 18-49. The Net's "20/20" was the No. 1 newsmagazine for the 2nd week in a row in both Adults 18-49 and Adults 25-54.

ABC grew year to year for the 4th straight week by double-digit percentages in Total Viewers (+11% - 4.1 million vs. 3.7 million on w/o 7/15/13) and was up the most among the broadcasters.

Monday

ABC took second place among the broadcast networks on Monday in Adults 18-49 (1.5/5), behind FOX with its line-up that included the season finale of "24: Live Another Day." ABC led the night in key Women (W18-49/W25-54). ABC's "The Bachelorette" was Monday's No. 1 broadcast show in Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

"The Bachelorette" (8:00-10:01 p.m. - 6.9 million and 1.7/5 in AD18-49):

From 8:00-10:01 p.m., ABC's "The Bachelorette" was the most-watched show (6.9 million) in its 2-hour Monday time period for the 7th consecutive telecast.

"The Bachelorette" was the No. 1 most-social broadcast series (120,599 tweets) on Monday night for the 5th week in a row, surging +34% week to week.

"Mistresses" (10:01-11:00 p.m. - 3.7 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" was up week to week by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and held steady in Total Viewers (3.7 million). The ABC drama was up year to year in Total Viewers (+6% - 3.5 million on 7/15/13).

Tuesday

"Extreme Weight Loss" (8:00-10:00 p.m. - 3.7 million and 1.0/3 in AD18-49):

ABC's "Extreme Weight Loss" grew its overall audience week to week by 7% in Total Viewers (3.7 million vs. 3.5 million) to turn in its most-watched telecast in 6 weeks (since 6/3/14) and was up over its year-ago telecast by 6% (3.5 million on 7/16/13).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.6 million and 1.1/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Celebrity Wife Swap" (1.1/3) tied NBC's "Night Shift" season finale (1.1/4) among Adults 18-49 and beat the NBC drama by 14% in Adults 18-34 (0.8/3 vs. 0.7/3).

"Celebrity Wife Swap" grew for the 2nd straight week in Total Viewers (+9% - 3.6 million vs. 3.3 million) and was up 10% in Adults 18-49 (1.1/3 vs. 1.0/3), hitting 3-week highs in both Nielsen measures - since 6/24/14.

"Rookie Blue" (9:00-10:00 p.m. - 5.4 million and 0.9/3 in AD18-49):

From 9:00-10:00 p.m., ABC's "Rookie Blue" (5.4 million) took a strong second to CBS' "Big Brother" in Total Viewers, outdrawing Fox's "Gang Related" (2.6 million) by 2.8 million viewers and NBC's comedies ("Welcome to Sweden"/"Working the Engles" = 2.4 million) by 3.0 million.

"Rookie Blue" grew its overall audience from the prior week in Total Viewers (+6%) to post its most-watched telecast since its season premiere 4 weeks ago (since 6/19/14) and was up over its year-ago telecast (+4% - 5.2 million on 7/18/13).

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