With an exciting initiative that offered a chance to win unique rewards and prizes, including a once-in-a-lifetime grand prize, Star Wars: Force for Change raised $4,261,410 USD for the United Nations Children's Fund (UNICEF).
Contributions were received via fundraising platform Omaze from citizens of 125 countries and enough money was raised to support the equivalent of 7-8 new UNICEF Innovation Labs. The grand-prize winner was D.C. Barns of Denver Colorado, who shared during a donor video chat that The First Time he saw Star Wars when it opened in theaters in 1977, when he was only five. "I loved it! ... I just couldn't get it out of my head of 35 years." D.C. was then asked to share his favorite Star Wars moment. As he began to reply, he was suddenly surprised in his Denver office by members of Star Wars: Force for Change team. Once settled, D.C. exclaimed, "This! This is my new favorite Star Wars moment!" D.C. will enjoy a trip to London for himself and a guest, a behind-the-scenes visit to the Star Wars set, and will be fitted with a costume and filmed for a scene in Star Wars: Episode Vll.Visit StarWars.com/ForceForChange to learn more about this charitable initiative and the work of UNICEF's Innovation Labs and programs.
For a link to view the winner surprise, please click here: http://youtu.be/lXa8Bw3aGMQ
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